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Lip Smacker turning 40

BY Antoinette Alexander

WESTLAKE, Ohio — Lip Smacker is celebrating its 40th anniversary next year with an array of limited-edition flavors and promotions.

The Bonne Bell Co. made headlines in 1973 when it introduced Lip Smacker and created the flavored lip gloss category. While there are many Lip Smacker flavors sold worldwide today, the first fruity flavor to hit the market was strawberry.

Named by Jesse Bell, former CEO of The Bonne Bell Co., it was originally made as a lip gloss for the outdoor person, but there was no flavoring. In order to be different, the company’s chemists formulated the first flavored Lip Smacker. The Bonne Bell Co. became the first company to distribute a lip product of this type. Not only was the flavor innovative but also the stick size and concentration of the flavor were a first in the industry.

To celebrate its 40th anniversary, the company will roll out new limited-edition flavors, strawberry and cupcake lover collections, special consumer value promotions, as well as QR code links to historical ads, Lip Smacker trivia, monthly sweepstakes, special social media events and more.

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Sky High Rye available in Rexam cans

BY Allison Cerra

CHICAGO — Acadia Ales has launched its Sky High Rye, a West Coast-style pale ale, in 12-oz. cans from Rexam.

Sky High Rye, brewed with 80% English barley malt and 20% rye malt, was launched in Rexam aluminum cans because of their portability and accessibility, the company said, adding that "consumers will no longer be limited by the restrictions of a glass container, which ultimately makes Sky High Rye more accessible to [our] loyal fans."

"Rexam is pleased to continue its partnership with Arcadia to help them extend their product offerings in beverage cans," Rexam Beverage Can North America president and CEO Rich Grimley said. "Our aluminum can is a great packaging solution for craft beer, and it enables their brand to stand out on retail shelves while delivering superior recycling benefits, as well as distribution and retail display economics."

Sky High Rye in aluminum cans currently is available at select retailers in Michigan, Illinois, Ohio, Missouri, Kansas, Pennsylvania and Kentucky.

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Stiefel launches Sorilux foam

BY Allison Cerra

LONDON — Stiefel, a GlaxoSmithKline company, announced the availability of Sorilux foam by prescription.

The product is a topical treatment of plaque psoriasis in patients ages 18 years or older. Sorilux foam utilizes VersaFoam technology. VersaFoam-AEF (aqueous-based emulsion formulation) is free of ethanol, preservatives, parabens and fragrance, Stiefel said. The company also noted the foam is the only vitamin D3 analog treatment in a topical foam formulation.

Additional details may be found here.


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