HEALTH

Lip balm maker Eco Lips pledges support to Pencils of Promise

BY Michael Johnsen

CEDAR RAPIDS, Iowa – Eco Lips, a lip balm company specializing in certified organic lip balm products, on Wednesday announced a new charitable initiative with Pencils of Promise, a for-purpose organization founded in 2008 that to date has built more than 360 schools and provided access to education to more than 33,000 students throughout Africa, Asia and Latin America.

Through the partnership, Eco Lips will donate 1% of branded sales to Pencils of Promise, with the goal of building a school within a select country.

"Our company is driven by passionate people and philanthropic principles. This is a collective investment within our company, as the partnership with PoP will truly impact both the Eco Lips team as well as the young people receiving the educational opportunities within their country," stated Steve Shriver, president Eco Lips.

This joint venture aligns with both organizations' core values. "Our PoP family is comprised of an incredible group of partners who support PoP. Teaming up with Eco Lips is especially exciting for us, as we both share a common goal of creating and sustaining educational opportunities for students around the world," said Natalie Ebel, director marketing Pencils of Promise.
 

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Genexa launches line of organic, non-GMO homeopathic solutions

BY Michael Johnsen

LOS ANGELES – Genexa on Tuesday introduced a line of medicines certified organic by the U.S. Department of Agriculture and Non-GMO Project verified, meaning they do not contain any genetically modified ingredients.

“We are extremely proud of our organic and non-GMO certifications – the seals are prominently featured on all our products and website for easy label reading and patient education,” stated David Johnson, CEO Genexa. “Our quality standards are among the highest in the over-the-counter medicine industry. It’s important to us that our retail customers feel confident in the products and know they can trust they are purchasing medicines free from unhealthy fillers and toxins and simply focus on healing.”

Genexa's homeopathic launches with 11 formulations to treat everyday health issues, including: flu, cold, allergies, stress, pain, leg cramps, sleeplessness and jet lag. The line specially formulated for children includes treatments for cold, allergy and calming.

The company is a certified B Corporation and donates a portion of profits to organizations focused on children's health through its Spread the Health initiative.

Genexa products are available at Jet.com, Flight001.com, Erewhon Natural Foods, Amazon.com, Genexahealth.com and select regional and national natural food retailers, healthcare practitioner offices and pharmacies.

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CRN establishes VMS product registry

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it has retained UL, a global independent safety science company, to develop and administer the dietary supplement product registry that CRN says “will help create a fuller picture about the dietary supplement industry for industry regulators and serve retailers as a one-stop shop to help compare product labels.”

“We spoke with a number of very capable companies for this important project, but UL best fit the bill because of its broad knowledge of the supplement industry, its technical prowess and its brand recognition for consumer safety," stated Steve Mister, president and CEO CRN. Mister noted that UL is already well known by the dietary supplement industry and trusted by retailers who use the company’s Prospector database, a service that provides manufacturers with technical data and safety information about the materials and ingredients used in consumer and industrial products.

“We were also impressed with UL’s flexibility in accommodating the range of data fields we want to include that address the important quality discussions taking place within the industry," Mister said. "We are confident that the dietary supplement product registry will provide a viable, adaptable product registry that will serve regulators, retailers, manufacturers and ultimately consumers, over time.”

The online product registry will include full label information for dietary supplements and be accessible via the web. The agreement between CRN and UL calls for the registry to go into an immediate development stage with beta testing to occur this summer and is expected to be up and running by the end of the year.

Over the next few months, about a half dozen companies — ranging from small companies with only a few products to large companies  — will input their labels to a beta version of the database and provide feedback on the process and suggestions for improvements.

CRN member companies will be required as a condition of membership to input all their product labels into the product registry by July 2017, and all dietary supplement companies will be strongly encouraged to do the same.

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