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Lilly gains U.S. pediatric exclusivity for Cymbalta

BY Allison Cerra

INDIANAPOLIS — Eli Lilly announced that it has met Food and Drug Administration requirements for pediatric exclusivity for its antidepressant medication.

Based on this decision by the FDA, Lilly has gained an additional six months of U.S. market exclusivity for Cymbalta (duloxetine hydrochloride), which now will expire in December 2013.

Lilly noted, however, that the approval of pediatric exclusivity does not mean that the serotonin and norepinephrine reuptake inhibitor is approved for use in pediatric patients. Cymbalta only is approved for use in adults ages 18 years and older. Based on study results, Lilly will not be seeking a pediatric indication for Cymbalta, the drug maker said.


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Yakult Light to enter market

BY Allison Cerra

TORRANCE, Calif. — Yakult USA is introducing a probiotic drink to the U.S. market.

Yakult Light, which has nearly two-thirds less sugar and one-third fewer calories than regular Yakult, contains active probiotic bacteria called Lactobacillus casei strain Shirota. The product also is made with natural sweeteners and natural flavors, and is free of preservatives, gluten and high-fructose corn syrup. Unlike regular Yakult products, Yakult Light will tout blue and white packaging, with the red Yakult logo.

Yakult Light can be found on store shelves as early as mid-July, the company said.

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Arctic Ease now available at Rite Aid stores

BY Alaric DeArment

PHOENIXVILLE, Pa. — Arctic Ease has become available in Rite Aid stores, the manufacturer said.

Arctic Ease announced the available of its cold-compression cryotherapy wrap at Rite Aid’s more than 4,600 stores.

"Making Arctic Ease available at Rite Aid stores nationwide is the next step for growing our brand and will increase our retail presence and allow us to reach more consumers in need of innovative pain relief," Arctic Ease president and CEO Carol Forden said. "For years, the public has not had an alternative to ice packs, but now they will be able to treat their minor injuries faster, without the pain and risk of damage to the skin associated with cold therapy with the Arctic Ease technology that is now available."


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