Lil’ Drug Store Products intros Nicotac NRT option to c-stores
Smoking cessation will be entering the c-store channel in a bigger way with a new nicotine-replacement therapy coming from Lil’ Drug Store Products.
“When we surveyed the distribution of nicotine gum sales in the category, it was clear the convenience store channel had tremendous room for growth,” Doug Marquardt, director marketing at Lil’ Drug, said. “Since the majority of smokers frequently shop convenience stores, it is a great opportunity for Nicotac brand nicotine gum to help those who want to quit smoking.”
Lil’ Drug Store Products on Tuesday introduced its Nicotac brand nicotine gum as the latest addition to their growing portfolio of health and wellness brands. Beginning on May 1, Nicotac will ship exclusively to convenience stores to help the estimated 22 million adult smokers who say they want to quit smoking each year.
Lil’ Drug will offer Nicotac in two nicotine strengths (2 mg and 4 mg nicotine polarcrilex) and a complete assortment of flavors including fruit, mint and cinnamon, the most popular flavor of nicotine gum. Nicotac will be sold in 10-piece packages for a suggested retail price of $4.99, approximately 45% lower than the leading national brand currently sold in convenience stores.
Convenience stores are the logical retail channel for Lil’ Drug to launch Nicotac brand nicotine gum, the Cedar Rapids, Iowa-based company stated. Although convenience stores sell more cigarettes than any other retail channel, less than 3% of NRT products are sold in c-stores to help smokers quit.
Lil’ Drug aims to make NRT products like Nicotac brand nicotine gum more widely available to c-store shoppers by marketing the brand through more than 150,000 convenience doors in the United States.
The introduction of Nicotac into the c-store channel follows the U.S. Food and Drug Administration’s “Every Try Counts” ad campaign that launched in January 2018 to encourage cigarette smokers to quit smoking. The “Every Try Counts” campaign features ads displayed in and around convenience stores where smokers face a number of triggers that encourage the purchase of tobacco products.
CRN: Bayer Consumer GM to chair annual meeting in October
The Council for Responsible Nutrition on Monday named Mike DeBiasi, general manager, U.S. Nutritionals and Digestive Health, Bayer Consumer Healthcare, to CRN’s 2018 Annual Conference chair. DeBiasi also sits on the CRN board of directors.
“Bayer has been a longtime supporter of CRN and of The Conference,” Steve Mister, CRN president and CEO, said. “We’re pleased Mike accepted our request to serve as Conference Chair this year. I know his personal touch will greatly add to the camaraderie, networking and highly touted agenda of this popular event which is open to both CRN member companies and non-members.”
The Workshop: CRN’s Day of Science and The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, take place Oct. 16 through 19 at The Ritz-Carlton, Laguna Niguel, in Dana Point, Calif. The Workshop is a single full day of scientific presentations, followed by an evening reception that serves as a networking reception for The Workshop and The Conference attendees.
There are four flexible registration options for these events.
Bio Logic Aqua Research brings dry eye mist to market
Bio Logic Aqua Research last week launched its Nature’s Tears EyeMist solution for dry eye.
Bio Logic Aqua Research’s dry eye solution consists of 100% pure tissue culture grade water. This water is pH-balanced and biocompatible with the water content of the natural tear film. This dry eye solution’s patented micron-size mist, applied with a personal, portable hand-held humidifier, instantly rehydrates the tear film while also moisturizing the skin of the eyelids and the skin around the eyes.
And the dry eye solution Nature’s Tears EyeMist is safe for infants suffering from dry eye disease and it does not cause eye make-up to “run.”
Many people suffering from dry eye disease use eye drops, most of them saline solutions, for relief, noted Sharon Kleyne, director research at Bio-Logic Aqua Research, which operates out of Grants Pass, Ore. “But dry eye disease is tougher than eye drops. Eye drops do not supplement or replenish moisture that has been lost to evaporation as a result of dry eye disease. Dry eye disease will continue until the eye’s moisture is replenished with sterile water. Without sterile water, dry eye disease symptoms just grow worse,” Kleyne said.
Dry eye disease afflicts 30 million in the U.S. The eye’s tear film is naturally 99% water, yet when it over-evaporates, dry eye symptoms occur. These symptoms include burning, itching, swelling, redness, headaches and blurred vision.