Lifeway Kefir featured in ‘Sex and the City 2’
CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.
Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”
In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.
CRN addresses senatorial committee about dietary supplement use by seniors
WASHINGTON The Council for Responsible Nutrition last week testified before the Senate Special Committee on Aging concerning the committee’s “Dietary Supplements: What Seniors Need to Know” hearing.
In his remarks, Steve Mister, CRN president and CEO, reassured the more than 150 million Americans who take dietary supplements each year that “the dietary supplement industry is committed to manufacturing and marketing high quality, safe and beneficial products that have a valuable role in a wellness regimen. This industry is likewise committed to ensuring consumers receive truthful, accurate and non-misleading information on dietary supplements.”
Mister noted the supplement industry—through its five trade associations—had developed a variety of voluntary, self-regulatory programs that address issues that potentially tarnish the industry, and pointed specifically to the $1.5 million unrestricted grant provided by CRN to the National Advertising Division of the Council of Better Business Bureaus to monitor dietary supplement ads to help ensure they are truthful and not misleading.
Mister advised that new legislation introduced last week by Sens. Orrin Hatch , R-Utah, and Tom Harkin, D-Iowa, would provide additional funding and accountability for the Food and Drug Administration in further enforcing the law, and he urged Congress to support that bill.
Mister also referred to consumer research that demonstrates that dietary supplement consumers are more likely than those who don’t take supplements to also engage in other healthy habits such as trying to eat a healthy diet, exercising regularly and visiting their doctors.
“Dietary supplements help to preserve good health and help reduce the risks of certain chronic diseases,” he said. “Vitamins fill in nutritional gaps, and are especially important when seniors fail to get a nutritious diet or aging itself reduces their bodies’ natural ability to absorb nutrients from conventional food.”
GSK Consumer Healthcare to update Alli label
PARSIPPANY, N.J. GlaxoSmithKline Consumer Healthcare last week announced it will update the Alli product label to alert consumers to certain symptoms that have been associated with rare instances of severe liver injury reported in people taking orlistat, the active ingredient in Alli. This update followed FDA’s completion of its safety review of orlistat and is being implemented in conjunction with Roche, the manufacturer of the prescription dose of orlistat (Xenical). The agency stated that a cause-and-effect relationship has not been established.
The updated Alli label will advise consumers to: “Stop use and ask a doctor if you develop itching, yellow eyes or skin, dark urine or loss of appetite. There have been rare reports of liver injury in people taking orlistat.”
“GSK is committed to ensuring that consumers and physicians understand the safety profile of orlistat and alli,” stated Howard March, chief medical officer for GSK Consumer Healthcare. “Although reports of serious liver injury in people taking orlistat are rare, GSK takes all adverse events reports seriously.”
Since Alli was made available over-the-counter in 2007, more than 10 million people worldwide have used the product. With more than 100 clinical studies involving 30,000 patients, orlistat is the most extensively studied weight loss drug in the world and continues to be a safe and effective product when used as directed to help people lose weight. More than 40 million people have used orlistat since it first became available in 1998.