Lifeway Kefir featured in ‘Sex and the City 2’
CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.
Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”
In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.
GSK Consumer Healthcare to update Alli label
PARSIPPANY, N.J. GlaxoSmithKline Consumer Healthcare last week announced it will update the Alli product label to alert consumers to certain symptoms that have been associated with rare instances of severe liver injury reported in people taking orlistat, the active ingredient in Alli. This update followed FDA’s completion of its safety review of orlistat and is being implemented in conjunction with Roche, the manufacturer of the prescription dose of orlistat (Xenical). The agency stated that a cause-and-effect relationship has not been established.
The updated Alli label will advise consumers to: “Stop use and ask a doctor if you develop itching, yellow eyes or skin, dark urine or loss of appetite. There have been rare reports of liver injury in people taking orlistat.”
“GSK is committed to ensuring that consumers and physicians understand the safety profile of orlistat and alli,” stated Howard March, chief medical officer for GSK Consumer Healthcare. “Although reports of serious liver injury in people taking orlistat are rare, GSK takes all adverse events reports seriously.”
Since Alli was made available over-the-counter in 2007, more than 10 million people worldwide have used the product. With more than 100 clinical studies involving 30,000 patients, orlistat is the most extensively studied weight loss drug in the world and continues to be a safe and effective product when used as directed to help people lose weight. More than 40 million people have used orlistat since it first became available in 1998.
Visine looks to help tired eyes
MORRIS PLAINS, N.J. McNeil Consumer Healthcare on Tuesday announced the introduction of Visine tired eye relief, which features the company’s Hydroblend formula — a formula that acts like natural tears.
Visine tired eye relief will retail for a suggested $7.99 for a 0.5 oz. size.