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Lifeway Foods launches BioKefir probiotic beverages

BY Allison Cerra

MORTON GROVE, Ill. Lifeway Foods has launched a line of probiotic beverages that support immunity, heart health and digestion.

New 3.5-oz. BioKefir shots are sold in four-packs and five varieties, including:

  • BioKefir for immunity – available in pomegranate/blueberry and kiwi/passion fruit;
  • BioKefir for heart health – available in blackberry and black cherry; and
  • BioKefir for digestion – available in vanilla.

All five BioKefir flavors contain ProBoost, Lifeway’s exclusive new blend of live and active probiotic cultures, designed to strengthen immune response and alleviate digestive troubles. ProBoost enhances Lifeway’s longtime 10-Kefir culture probiotic combination with two new strains –– Bifidobacterium lactis HN019 and Lactobacillus acidophilus NCFM –– that add extra benefits for building immunity and aiding digestion. All 12 powerful probiotic cultures are available in every sip of BioKefir, Lifeway Foods said.

“Our new BioKefir shots will enable health-conscious consumers to get their daily dose of probiotics, vitamin C, antioxidants and fiber quickly, easily and with no interference to their schedules or diets,” said Julie Smolyansky, CEO of Lifeway Foods. “The 3.5-oz. package fits with today’s fast-paced lifestyles, can be carried anywhere and ensures that you can always add a health boost to your day.”

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Kellogg debuts FiberPlus Antioxidants cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has introduced new Kellogg’s FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins C and E.

Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch, and are available in the cereal aisles of grocery stores nationwide.

“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”

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Pepsi Max brings back classic commercial

BY Allison Cerra

PURCHASE, N.Y. In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on the Pepsi “Diner” commercial that aired during Super Bowl XXIX.

Instead of having two soda delivery truck drivers go head-to-head over a can of Pepsi, they both want Pepsi Max, which has zero calories but still has the punch of a Pepsi.

“We’re looking our competition squarely in the eye and making an unabashed claim about the great taste of Pepsi Max. That’s why we’ve revamped one of our most memorable Super Bowl spots to excite our consumers, bottlers and customers,” said Lauren Hobart, chief marketing officer, carbonated soft drinks, PepsiCo Beverages Americas. “The TV commercial today begins one of our most ambitious marketing programs that will have unexpected iterations across a broad array of media channels. It is classic, in-your-face Pepsi marketing.”

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