HEALTH

Life…supplemented hosts live Web panel

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition’s "Life…supplemented" team on Wednesday hosted the “Power Hour of Wellness Featuring Hungry Girl and Friends," a 60-minute streamed panel featuring diet, exercise and supplement experts.

The panel was moderated by “Hungry Girl” Lisa Lillien, a best-selling author and founder of a free, daily e-mail service Hungry-girl.com, and featured registered dietitian Dave Grotto, certified personal trainer Andrea Metcalf and licensed naturopathic doctor Duffy MacKay of CRN. A playback of the panel is available for viewing at Livestream.com/WannaBWell.

There were 839 unique visitors during the broadcast, Judy Blatman, SVP communications, told Drug Store News. “[As of Thursday afternoon, there were more than] 2,300 people viewing at least some portion of the broadcast, and we expect this number to grow as we’ll keep it posted on our ‘Life…supplemented’ website for now so people can watch at their convenience, and as we consider other ways to share it.”

Questions from viewers included whether or not gummy vitamins were as efficacious as other vitamins, suggesting that parents were online asking either for themselves or their children. “The gummy vitamins can be just as good,” MacKay replied; however, he suggested consumers review the ingredient list before purchasing because there are certain nutrients, such as calcium, that are difficult to include in a gummy matrix. “It really has nothing to do with gummy versus capsule versus tablet,” he added. “It really has to do with the nutrients listed on the back” and the dietary supplement needs of that individual.

The live stream is all part of the "Life…supplemented" Wellness Challenge announced at the beginning of the year. Other components include the Three Pillars Health & Wellness Makeover Sweepstakes that runs Jan. 5 through March 5. The grand prize, valued at $10,000, includes one-on-one lessons on healthy cooking, a consultation with a registered dietitian — along with a year’s supply of vitamins and other supplements — and a gym membership, including personal training sessions.

A “Why You Want to be Well” interactive conversation will be posted on "Life…supplemented’s" Facebook page March 1 through March 31.

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P&G’s Prilosec OTC sponsors second annual Madden Most Valuable Protectors Award

BY Michael Johnsen

NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

The award honors the NFL’s best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season’s “best protectors” in the NFL.

Throughout the regular season, Madden tracks the top offensive lines in the NFL and narrows the finalist list to five candidates.

The recipient of this year’s Madden Most Valuable Protectors Award presented by Prilosec OTC will be announced Feb. 2.

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Trojan products on display at CES

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

"These products are among the most well-researched, innovative sexual health products in the world," stated Jim Daniels, VP marketing for Trojan brand condoms and vibrating products. "What better place than CES to demonstrate the technological achievements of our talented engineers and showcase our role in taking pleasure to an entirely new level?"

Trojan Vibrating Twister joins the Trojan Vibrations pleasure line and features multiple customized settings at a suggested retail price of $59.99. The Vibrating Pulse is being offered for $24.99 online at TrojanVibrations.com. Vibrating Pulse will be available at retail later in the year.

The BareSkin condoms are 40% thinner than standard Trojan condoms, the company stated. Both BareSkin and Ecstasy Fire & Ice are sold for an average SRP of $9.99.

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