HEALTH

‘Life…supplemented’ campaign saluted for PR work

BY Allison Cerra

WASHINGTON Consumer wellness initiative “Life…supplemented” was the recipient of an award that recognizes organizations that do exemplary work in the field of public relations.

Considered the highest honor within the public relations industry, the Silver Anvil award — sponsored by the Public Relations Society of America — was given to CRT/tanaka, the creators of the campaign, and to the CRN Foundation, the education affiliate of the Council for Responsible Nutrition, which managed the campaign.

“Life…supplemented” encourages consumers to focus on the three pillars of health — healthy diet, dietary supplements and exercise — along with other smart, healthy lifestyle choices. The campaign was recognized in the reputation/brand management (associations) category. The ceremony was held June 3 in New York.

“This consumer wellness initiative is an extraordinary effort by an industry that is passionate about its consumers and eager to educate the public about the valuable role dietary supplements play as part of a comprehensive approach to wellness,” said Judy Blatman, SVP communications at CRN. “It’s an honor to share this award with CRT/tanaka, our Steering Committee and funders, and our Social Media Advisory Board and other campaign advisors.”

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HDI, Nipro Diabetes Systems to merge

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics and Nipro Diabetes Systems earlier this week announced that the two companies will merge to become Nipro Diagnostics. Both companies are wholly owned by Nipro Corp., which is headquartered in Osaka, Japan.

“Our mission at Home Diagnostics has always been to make high-performance blood glucose monitoring technology more affordable to people with diabetes,” stated Joseph Capper, president of HDI. “Merging with Nipro Diabetes Systems helps us extend this mission to the insulin pump category.”

The name change to Nipro Diagnostics is effective immediately for Home Diagnostics. The merger of the two companies is expected to be completed by the end of the year.

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Rep. Ed Towns: J&J uncooperative in federal probe

BY Michael Johnsen

NEW YORK Johnson & Johnson has been less than cooperative with a congressional probe into the recent product recalls of J&J’s McNeil Consumer Healthcare division and the subsequent shuttering of its Fort Washington, Pa., manufacturing facility, the New York Times reported Thursday.

In an interview with the Times, Rep. Ed Towns, D-N.Y., suggested J&J has been less cooperative in responding to requests than were either Bank of America or the insurance giant A.I.G. when they recently were under investigation.

Towns and the committee may have to resort to subpoenas to compel J&J’s cooperation, Towns said.

Bonnie Jacobs, McNeil spokeswoman, countered that the company has already produced approximately 20,000 pages of documents, and that corporate executives were made available for interviews in a timely fashion, the Times reported.

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