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LifeStyles introduces gender-inclusive condom conversation

BY Michael Johnsen

 

According to a recent study conducted by Iselin, N.J.-based LifeStyles, 63% of people believe it is not acceptable for women to be as sexually active as men. However, women represent 50% of the condom market. So why do condom companies only focus on speaking to men while objectifying and leaving women out of the conversation?

Enter LifeStyles, a global leader in the sexual wellness sector who recently launched “Equal Play,” a campaign aimed at rethinking the way condom companies include women in the conversation of sexual health. For the video series, LifeStyles partnered with clinical sexologist, Rena McDaniel, to serve as the moderator for a frank discussion about the sexual health of all women, regardless of race, gender identity or sexual orientation.

“Instead of omitting women from the condom conversation and ignoring women who take control of their sexual lives and health, our industry should be seeking out ways to elevate women, listen to women and encourage women to be empowered and in control of their sexuality and sexual health,” stated Carol Carrozza, vice president of marketing, North America for LifeStyles. “Our hope at LifeStyles is that by launching campaigns such as ‘Equal Play,’ we start a conversation and support each and every woman in doing just that.”

Starting in December, LifeStyles will release the “Equal Play” video discussions covering a range of topics, from women’s frustrations with condom marketing, to flaws in our country’s sex-education programs, to debunking myths about women and sex.

“Our various pleasure lines may be designed to please men or women in a particular way, but our mission and messaging is equal across the board – that being smart is being sexy,” added Jeyan Heper, CEO of LifeStyles. “Equal Play and the conversations to follow show that it’s time do away with the stigmas and taboos that are still fed to consumers, even by sexual wellness companies themselves.

In just 12 hours, LifeStyles hosted Rena McDaniel and a panel of six diverse women to create the series, which sheds light on some of the most pressing topics in sexual health – from the judgment women face when purchasing condoms, to expressing sexuality and being addressed as equals.

 

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Rite Aid Foundation gives assist to SoCal wildfire victims

BY Michael Johnsen

The Rite Aid Foundation announced Wednesday a $100,000 donation to the American Red Cross to help the victims, families and communities in Southern California affected by the wildfires.  

"Our thoughts and prayers go out to everyone affected by the wildfires, which are being counted among the worst in California's history," stated Kermit Crawford, Rite Aid president and COO and president of The Rite Aid Foundation. "The Rite Aid Foundation is proud to partner with the American Red Cross to help the people and communities in Southern California in their time of need and it's our hope this donation will aid them as they start to rebuild and recover."

"As the Red Cross helps those affected by disasters like the California wildfires, we are extremely grateful for The Rite Aid Foundation's support, which allows us to shelter, feed and provide comfort to people who have been impacted by a disaster," said Don Herring, chief development officer at the American Red Cross. 

Since its inception in 2001, The Rite Aid Foundation has awarded more than $34 million to non-profit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $81 million for Children's Miracle Network Hospitals across the country since 1994.  

 

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Wearables makers target new demographics, functions

BY Michael Johnsen

Garmin is focusing on further developing its activity trackers for children with the introduction of Disney licenses, including Star Wars and Marvel, for its Vívofit Jr. In addition to tracking steps, sleep and kids’ activity on the way to their recommended 60-minute daily play goal, the Vívofit Jr. comes with a free, parent-controlled mobile app. The Vívofit Jr. band is designed for children ages 4- to 9-years old, and is available for $79.99.

Earlier this year, Fitbit launched its smartwatch Fitbit Ionic at just under $300. The Fitbit Ionic delivers advanced and innovative health and fitness features, such as GPS, enhanced heart rate tracking, on-device guided workouts and automatic sleep tracking with Sleep Stages, all powered by up to five days of battery life and cross-platform smartphone compatibility. It is available in three-color combinations: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band or burnt orange tracker and clasp with slate blue band.

NeuroMetrix has entered the wearable space with a chronic pain relief device that uses TENS technology with its Quell device. It’s similar to other wearable devices in that it tracks pain-related data as part of its app, and is much more than a typical TENS device in that it is worn around the calf as opposed to the area of the body that’s hurting. Recent added functionalities for the $249 device includes an activity tracker and gate tracking.

Shipping in early December, Nokia recently announced the launch of Nokia Steel HR, an activity tracking watch with heart rate monitoring, smartphone notifications and personalized coaching programs. Nokia Steel HR utilizes a technology called photoplethysmography, which Nokia says monitors heart rate using green LED lights to detect variation in the level of blood in the wrist. Pricing is expected to range between $179.95 and $199.95. Nokia Steel HR’s heart rate algorithm has been developed to provide accurate measurements, especially during workouts when it’s used most.
 

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