Lifes2good launches Pettura supplements for dogs
CHICAGO — Lifes2good, the VMS company behind Viviscal hair supplement, is rolling out its new Pettura line of vitamin supplements for dogs to select CVS and Kinney Drugs vitamin aisles. The line is being released when, according to a Lifes2good survey of 500 pet owners, only a quarter report giving their dogs a vitamin.
“I recommend supplements to pet owners because they are a valuable component of a comprehensive care program for animals,” Dr. Jeffrey Lee, a veterinarian and veterinary consultant at Harbor UCLA Medical Center, said. “Throughout a dog's lifespan vitamins are needed for different reasons, from overall growth as a puppy and receiving an adequate amount of vitamins as a senior.”
Pettura is sold as a liquid formula with a pre-measured pump that can be added to food or a treat, and has five different formulations that retail for $29.99:
- Calming, which is designed to lower a dog’s stress levels with valerian root, chamomile and L-tryptophan;
- Multivitamin, which has antioxidants and supports general pet wellness and immune system function;
- Healthy Joints, for flexibility and mobility that reduces discomfort among aging dogs; and
- Oral Health, which freshens breath and reduces tartar without brushing;
- Skin and Coat, for keeping a dog’s coat shiny and healthy
“People understand that eating right and getting enough vitamins are essential to a proper diet regimen, but there is a disconnect when it comes to our pets,” Pettura’s brand marketing manager Stevie Jones said. “Supplements can be very beneficial to maintaining a pet's general health and wellness during their lifetime. By launching our line, we hope more people start making supplements part of their dog's daily routine — just like they do for themselves.”
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S.C. Bausch + Lomb plant manufactures 4 billionth bottle
LAVAL, Quebec — Valeant Pharmaceuticals recently announced that Bausch and Lomb’s Greenville Solutions Plant in Greenville, S.C. has manufactured its four billionth bottle of eye care products. The company commemorated the milestone with a tour of the facility attended by Valeant chairman and CEO J. Michael Pearson and elected officials, local business leaders and plant employees, and bottles in the batch containing the four billionth one featured a commemorative label.
“Reaching this incredible milestone at Bausch + Lomb's Greenville Solutions Plant demonstrates the enormous impact that the facility has had across the globe,” Pearson said. “Whether it's one of the hundreds of employees creating our top-of-the-line products, or a consumer who has bought one of our four billion bottles manufactured at this facility for his or her lens care needs, the work that is done here is essential to peoples' lives. We are incredibly proud of the employees in Greenville, who reflect the very best of Valeant Pharmaceuticals.”
Valeant and Bausch + Lomb also announced that it would be investing about $25 million in a state-of-art integrated line that would add 30 new jobs and 40 million units of capacity. Valeant will be investing $150 million in the next five years with the hope of creating 150 to 200 new jobs in that time.
“Longstanding businesses in our community have provided valuable contributions to our thriving workforce,” Sen. Tim Scott, R-S.C., said. “Being able to celebrate major production milestones underscores the dedication of these businesses in our state, and reinforces South Carolina's role as the center of our nation's manufacturing renaissance.”