LifeScan launches Global Diabetes Handprint campaign
MILPITAS, Calif. LifeScan, the maker of OneTouch Brand Blood Glucose Monitoring Systems for people with diabetes, on Monday launched its Global Diabetes Handprint (www.DiabetesHandprint.com) initiative, developed in collaboration with the Diabetes Hands Foundation.
The Global Diabetes Handprint is inviting people with diabetes to submit images of their hand, decorated with words and graphics depicting their personal expressions about living with diabetes. The images will in turn be showcased on the Diabetes Handprint Web site, encouraging visitors to share their own hand images.
“The idea behind the original ‘Word In Your Hand’ project was to inspire people with diabetes to connect with one another and not feel so isolated,” Manny Hernandez, president of the Diabetes Hands Foundation said. “Now, the Global Diabetes Handprint expands this concept by reaching more people than ever before, encouraging them in their daily struggle with diabetes while giving back to the diabetes community with company donations.”
For each image submitted between now and March 31, OneTouch will donate $5 up to a maximum of $250,000 for diabetes charities.
The funds generated by participation in the Global Diabetes Handprint will be donated to the Diabetes Education and Camping Association to support children’s diabetes camps and to Taking Control of Your Diabetes to support adult educational and motivational conferences for people with diabetes, those at risk and their loved ones.2 Participants will designate which organization—DECA or TCOYD—will receive the donation associated with their image submission.
As the Diabetes Handprint Project progresses, the images posted by site visitors will be combined to create an interactive, hand-shaped mosaic. Visitors to www.DiabetesHandPrint.com will be able to search for individual images or view them by moving their cursor across the mosaic. Additionally, there will be a featured image, which will be updated regularly. OneTouch will also select five individuals and their images by Dec. 31 to later feature in a national promotional campaign for the Global Diabetes Handprint project.
Vitamin Barn begins distribution of ImmuGo immune-system supporting supplement
MALIBU, Calif. The Vitamin Barn, a vitamin/juice bar, last month began distribution of its ImmuGo immune-system boosting dietary supplement. According to the company, the formulation already enjoys popularity among a host of Hollywood celebrities who frequent owner “Vitamin Gene” Arnold’s Vitamin Barn.
The product is currently available in Wal-Mart, CVS and Rite Aid.
“I could not be more excited about the national rollout of ImmuGo and my celebrity clientele is thrilled that this is now available to everyone,” Arnold said. “[ImmuGo] is my original wellness shot made even better.”
ImmuGo has recently been named the Official Immune Support Product of the Hollywood Movie Awards and of the Hollywood Film Festival, Arnold reported.
ImmuGo features an easy-to-use, unit dose delivery system–called MaxShot. Each single-dose, 3 mL vial delivers a ready-to-drink, orange-flavored blend of vitamins and nutrients.
Walgreens stocks Identigene home paternity testing kits
SALT LAKE CITY Identigene on Monday announced Walgreens has begun over-the-counter retail sales of the Identigene DNA Paternity Test Kit. Walgreens is also offering the DNA paternity test kits through its Web site, Walgreens.com.
According to the company, more than 60,000 test kits have been purchased at drug store outlets like CVS or Rite Aid in the past year. Rite Aid was the first to stock the kit November 2007. “People with paternity questions responded immediately to purchasing the test kits at their local drug store,” stated Identigene chief operating officer Doug Fogg. “It is a convenient and familiar place for people to buy products they can trust.”