HEALTH

LifeScan launches Global Diabetes Handprint campaign

BY Michael Johnsen

MILPITAS, Calif. LifeScan, the maker of OneTouch Brand Blood Glucose Monitoring Systems for people with diabetes, on Monday launched its Global Diabetes Handprint (www.DiabetesHandprint.com) initiative, developed in collaboration with the Diabetes Hands Foundation.

The Global Diabetes Handprint is inviting people with diabetes to submit images of their hand, decorated with words and graphics depicting their personal expressions about living with diabetes. The images will in turn be showcased on the Diabetes Handprint Web site, encouraging visitors to share their own hand images.

“The idea behind the original ‘Word In Your Hand’ project was to inspire people with diabetes to connect with one another and not feel so isolated,” Manny Hernandez, president of the Diabetes Hands Foundation said. “Now, the Global Diabetes Handprint expands this concept by reaching more people than ever before, encouraging them in their daily struggle with diabetes while giving back to the diabetes community with company donations.”

For each image submitted between now and March 31, OneTouch will donate $5 up to a maximum of $250,000 for diabetes charities.

The funds generated by participation in the Global Diabetes Handprint will be donated to the Diabetes Education and Camping Association to support children’s diabetes camps and to Taking Control of Your Diabetes to support adult educational and motivational conferences for people with diabetes, those at risk and their loved ones.2 Participants will designate which organization—DECA or TCOYD—will receive the donation associated with their image submission.

As the Diabetes Handprint Project progresses, the images posted by site visitors will be combined to create an interactive, hand-shaped mosaic. Visitors to www.DiabetesHandPrint.com will be able to search for individual images or view them by moving their cursor across the mosaic. Additionally, there will be a featured image, which will be updated regularly. OneTouch will also select five individuals and their images by Dec. 31 to later feature in a national promotional campaign for the Global Diabetes Handprint project.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Vitamin Barn begins distribution of ImmuGo immune-system supporting supplement

BY Michael Johnsen

MALIBU, Calif. The Vitamin Barn, a vitamin/juice bar, last month began distribution of its ImmuGo immune-system boosting dietary supplement. According to the company, the formulation already enjoys popularity among a host of Hollywood celebrities who frequent owner “Vitamin Gene” Arnold’s Vitamin Barn.

The product is currently available in Wal-Mart, CVS and Rite Aid. 

“I could not be more excited about the national rollout of ImmuGo and my celebrity clientele is thrilled that this is now available to everyone,” Arnold said. “[ImmuGo] is my original wellness shot made even better.”

ImmuGo has recently been named the Official Immune Support Product of the Hollywood Movie Awards and of the Hollywood Film Festival, Arnold reported.

ImmuGo features an easy-to-use, unit dose delivery system–called MaxShot. Each single-dose, 3 mL vial delivers a ready-to-drink, orange-flavored blend of vitamins and nutrients.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Absorbine Jr. taps Raczkowski for president

BY Michael Johnsen

EAST LONGMEADOW, Mass. W. F. Young, marketers of Absorbine Jr., last week named Adam Raczkowski to the post of president. Raczkowski will become only the third president to serve over the company’s 116 year history who is a non-family member, the company stated. Tyler Young, former president and chief executive officer, will continue in the role of chief executive officer of the family business.

“Adam’s professionalism and entrepreneurial drive will push W. F. Young, Inc. to the next level,” Young said.  “Adam and I have worked closely over the past years and his management has been a key element of our success. I feel strongly that his leadership and ability to think strategically are exactly what are needed to continue the growth of the company.” 

Raczkowski joined W. F. Young in 1992 and has worked in many areas of the company, including finance, operations, sales and marketing. Prior to joining W. F. Young, Inc., he was with GTE, Gillette, Morse Shoe, Inc. and Allied Printing Company.

Raczkowski is a member of the W. F. Young board and serves on the executive committee of the Consumer Healthcare Products Association. He also serves on the board of the Springfield Homeless Employment and Training Committee and is the treasurer of the East Longmeadow Educational Endowment Fund and has volunteered with Habitat for Humanity, working hands-on at local building sites.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?