HEALTH

LifeScan introduces OneTouch Delica

BY Michael Johnsen

MILPITAS, Calif. LifeScan last week introduced the new OneTouch Delica lancing system, a lancing product designed to provide more-comfortable blood-glucose testing.

 

For many individuals, the pain of lancing — which involves piercing the skin with a lancet to draw a small blood sample — can be a barrier. Of those people who quit testing their blood glucose each year, nearly 1-in-6 cite the pain of lancing as the reason, LifeScan reported.

 

 

“A device like the OneTouch Delica system can significantly reduce the pain of lancing for many people,” stated Marc Steinberg, diabetes specialist and LifeScan spokesman. “This can help them feel more comfortable about testing and makes it easier to get valuable information that can improve their day-to-day diabetes self management.”

 

 

In a clinical study of nearly 200 people with diabetes, 4-out-of-5 reported the OneTouch Delica lancing system was virtually painless and the most comfortable lancing device they have ever used. As many as 96% said it was easy to use and 84% reported that it was quiet, and provided a discreet lancing solution.

 

 

To provide improved comfort, the OneTouch Delica system features a new, proprietary 33-gauge lancet that is 40% thinner than current industry standard 28-gauge lancets. In addition, the system’s advanced glide control system precisely guides the lancet in a swift, straight motion that reduces vibration for a smoother lancing experience. It also features seven adjustable depth settings to allow for shallower fingertip punctures that may be less painful.

 

The OneTouch Delica lancing system has an estimated retail price of $19.99 and includes 10 lancets. 100-count OneTouch Delica lancets have an estimated retail price of $15.99. The system and lancets are covered by Medicare Part B and most private insurance plans.

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HEALTH

CVS/pharmacy expands partnership with the 50 Million Pound Challenge

BY Allison Cerra

WOONSOCKET, R.I. In an effort to curb chronic diseases, CVS/pharmacy and the 50 Million Pound Challenge are offering shoppers a 32-page 50 Million Pound Challenge guide in all CVS/pharmacy retail locations.

The free guide offers tools and tips that can lead to better health, including guidance on weight loss, improved nutrition and exercise. Most important, the guide underscores the link between obesity and such chronic diseases like high blood pressure, diabetes and cancer, and outlines preventive steps to take now. The guide features such components as:

  • Adiet plan from 50 Million Pound Challenge founder Dr. Ian Smith’s widely popular book “The Fat Smash Diet”
  • An exercise plan
  • Information on nutritional content of foods
  • A 7-day meal plan prepared by Smith
  • Excerpts from Smith’s new book, Happy
  • Weight loss charts for tracking success
  • Coupons for healthy snacks at CVS/pharmacy and discounts on 50 Million Pound Challenge gear found at 50millionpounds.com

The CVS/pharmacy and 50 Million Pound Challenge partnership is part of a broader effort by CVS/pharmacy to support diabetes patients. The drug store chain currently is running its To Your Health program across major U.S. cities, offering free comprehensive health risk assessments and screenings, including blood glucose screenings for diabetes.

Patients can learn more about ways to manage their diabetes at www.cvs.com/diabetes and receive diabetes-related health and weight loss information at www.50millionpounds.com.

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GSK teams up with NASCAR to kick off online ad campaign

BY Michael Johnsen

PARSIPPANY, N.J. GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR against country music enthusiasts, and in so doing raise awareness around two GSK analgesic brands — BC powder (active ingredients include aspirin, caffeine and salicylamide) and Goody’s headache powders (acetaminophen, aspirin and caffeine), both popular powder analgesics across the South.

BC powder, represented by country music star Trace Adkins, and Goody’s headache powders, featuring spokesman Richard Petty, a NASCAR hall-of-famer, will be going head-to-head in an online popularity contest with their respective spokesmen stoking interest among their fans. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on Pickapowder.com.

The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through a series of spoofs, jabs, challenges and contests, Adkins and Petty will each argue the case for their respective analgesic powders on the Web site. Beginning June 30, fans have been able to go to Pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.

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