PHARMACY

Lifeclinic: Advertising on blood pressure monitors reaches 1 million

BY Alaric DeArment

BURTONSVILLE, Md. Advertising carried on blood pressure monitors at 20,000 stores reached more than 1 million users a day, according to data released this week by Lifeclinic International.

Lifeclinic said that because 52 customers per store use its Health Stations every day, advertising that the stations carry for health-related products sold at the stores reached more than 1 million users.

“This new way of looking at the Lifeclinic Health Station Ad Network audience is a dramatic departure from the ‘impressions’ estimates based upon store traffic of many media vehicles, and gets to actual, measured users,” Lifeclinic EVP retail operations Jeffrey Bekos stated. “From our analysis of different media vehicles in the health advertising category, 1 million measured users a day is second only to WebMD.com, making the Lifeclinic Health State Ad Network a must-have for clients trying to attract consumers that are actively involved with managing their health.”

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Covidien enters a license, development collaboration with Nuvo Research

BY Alaric DeArment

ST. LOUIS A healthcare products company hopes to expand its entry into the branded painkiller market through a new deal with a Canadian drug development company.

Covidien announced that it had entered a license and development collaboration with Mississauga, Ontario-based Nuvo Research, which develops transdermal and topical drugs. The collaboration includes a topical painkiller that combines the nonsteroidal, anti-inflammatory drug diclofenac sodium with the transdermal carrier dimethyl sulfoxide.

Covidien said that Nuvo would receive an upfront payment – which Covidien would expense in its fiscal third quarter – development and sales milestone payments and royalties.

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APhA ‘stands ready’ for reformed healthcare system

BY Alaric DeArment

WASHINGTON An organization representing the country’s pharmacists heralded comments by President Barack Obama before the American Medical Association Monday that mentioned members of the profession as playing a role in healthcare reform.

Pharmacists “stand ready” to be part of a reformed healthcare system, the American Pharmacists Association said in response.

The APhA said that evidence increasingly indicates pharmacists help keep healthcare costs in check through such services as medication therapy management, which includes educating patients on how to take prescription drugs properly and safely, and health screenings and immunizations.

“We need to build on the examples of outstanding medicine at places like the Cincinnati Children’s Hospital, where the quality of care for cystic fibrosis patients shot up after the hospital began incorporating suggestions from parents,” Obama said in his remarks before the AMA’s annual conference in Chicago. “And places like Tallahassee Memorial Health Care, where deaths were dramatically reduced with rapid response teams that monitored patients’ conditions and ‘multidisciplinary rounds’ with everyone from physicians to pharmacists.”

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