BEAUTY CARE

Lierac Paris expands in the U.S. at Northeast CVS locations

BY Antoinette Alexander

NEW YORK European anti-aging skin care line Lierac Paris continues its expansion in the United States in Healthy Skincare Centers at CVS locations throughout the Northeast.

“We are excited about the opportunity to bring Lierac Paris to more CVS/pharmacy customers at our Healthy Skincare Centers in the Northeast,” stated Cheryl Mahoney, vice president of merchandising/beauty care for CVS. “CVS/pharmacy strives to enhance the beauty shopping experience for our customers and offering a high quality, high performance brand like Lierac Paris at 528 locations nationwide is just one example of how we are achieving this.”

Lierac Paris laboratories specializes in skin care products to prevent and restore the skin’s physiological balance (anti-aging, dry skin, sensitive skin) as well as treatments designed for the correction of major aesthetic disorders such as stretch marks, hyper-pigmentation and cellulite.

Retail prices range between $23 and $65.

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Crest Whitestrips, Gen Art host smile competition

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest Whitestrips has teamed up with Gen Art, an arts and entertainment organization, to host an amateur photography competition showcasing America’s Greatest smile moments.

To help entrants gain national exposure and recognition as a photographer, Crest Whitestrips and Gen Art have enlisted a judging panel of photography industry experts to select 25 semi-finalists within five categories. The panel includes fashion photographer Nigel Barker; Stephanie Kim, photo director for Woman’s Day; Phillip Block, deputy director of programs and director of education for the International Center of Photography; Carrie Schupper, director of art programming for Gen Art; and David Dintenfass, associate marketing director for North American Oral Care for P&G.

America can vote for their favorite photograph by logging onto www.MyLifeInSmiles.com. The winning images will be featured at Smile exhibition in June at Openhouse Gallery in New York City, where Crest Whitestrips and Gen Art will host a press conference and a cocktail reception. One grand prize-winner will receive an all expenses paid trip for two to attend the opening plus a cash prize. Semi-finalists will receive a kit of the new Crest Whitestrips Daily Whitening + Tartar Protection.

For more information and to enter, visitors can log onto www.MyLifeInSmiles.com through April 30, 2008 to submit a photo.

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Lornamead adds new shampoo/conditioner to Finesse portfolio

BY Antoinette Alexander

STAMFORD, Conn. Lornamead Inc., which is a subsidiary of The Lornamead Group, has added to the Finesse portfolio a new Revitalizing Shampoo/Conditioner for color treated hair.

According to the company, the new formulation address two hair care needs: hair strengthening and color protection.

“Repeated washing, drying, brushing and combing can further damage the follicle cuticles as well. As a result, consumers seek remedies to restore the overall condition and strength of their hair. They want products that protect and make hair more resilient, keeping it smooth, shiny and feeling healthy,” stated George Russell, chief executive officer of Lornamead Inc.

The new Finesse product features a specially formulated ingredient that helps provide several benefits, including better color retention, while helping to reduce fly-away and static, according to the company.

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