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Liberte boosts online presence

BY Allison Cerra

BOCA RATON, Fla. — An organic yogurt brand has launched a website and Facebook fan page.

Liberte said that the new sites encourage education and discussion by focusing on new products, recipes, health and nutrition, sustainable development, an informational blog and upcoming events.

"Liberte has always had a great connection with its consumers," Liberte brand manager Simon Brisebois said. "A lot of our current flavors or product types were suggested by our fans, so social media communication was a natural next step for us. Our goal is to continue [to] increase this line of direct communication with existing and potential fans."

The brand, which is based in Quebec, began distributing its yogurt, kefir and goat’s milk butter products in the United States 12 years ago.

For Liberte’s website, click here. For its Facebook page, click here.

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New frozen treats from Breyers, Popsicle, Klondike enter market

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — A new set of sweet treats from Unilever brands Breyers, Popsicle and Klondike is making its way to the frozen food aisle this summer.

The Breyers Blasts! line now includes eight new varieties that each feature candy and cookie brands, such as Mrs. Fields and Whoppers. The flavors are available for a suggested retail price from $3.50 to $4.99.

Popsicle’s line of ice pops has received the fruity treatment with new Jolly Rancher- and AirHeads-inspired flavors. Boxes of Popsicle ice pops are available in grocery stores nationwide for a suggested retail price of $4.49.

Klondike has introduced two new products: Klondike mint chocolate chip bar, which features mint-flavored light ice cream with chocolatey flakes and dark chocolate flavored coating, and the What the Fudge? Brownie ice cream sandwich. The brand also is offering its Choco Taco ice cream treat in a multipack. Klondike stickless bars are available in six-packs and sandwiches, while Choco Taco treats are available in four-packs, all for a suggested retail price of $4.19.

In addition to the new Breyers, Popsicle and Klondike offerings, Unilever also has introduced Reese’s Peanut Butter Ice Cream Dreams that include Reese’s peanut butter swirl dipped in a milk-chocolate-flavored coating. Boxes contain six ice cream cups and are available for a suggested retail price of $3.99.

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Haagen-Dazs savors flavor experience

BY Allison Cerra

OAKLAND, Calif. — As the weather heats up, new one-of-a-kind creations from Haagen-Dazs have made their way to the frozen food aisle.

Haagen-Dazs’ lineup includes new flavors of ice cream, sundae cones, frozen yogurt, sorbet and cups. The company said the new offerings were inspired by flavor experiences, such as a slice of holiday pie, a trip to India and more.

Haagen-Dazs’ newest ice cream flavors, which include caramel apple pie, blueberry crumble, cranberry pumpkin spice, sweet chai latte and spiced peach crumble, retail for $4.69 per 14-oz. carton.

The sundae cones, which now include vanilla chocolate and vanilla caramel flavors, retail for $5.49 per five-cone carton.

Chocolate almond and blackberry Cabarnet are the latest frozen yogurt and sorbet flavors, respectively, and also retail for $4.69 per 14-oz. carton.

Haagen-Dazs said that caramel cone and rum raisin ice cream have joined its lineup of single-serve, 3.6-oz. cups and retail for $1.39.

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