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Level 5 Beverage Co. acquires VitaminFizz

BY Ryan Chavis

NASHUA, N.H. — Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.

“In the ever-expanding beverage industry, it is important to align yourself with the right partners. It has taken longer than anticipated, but we were not ready to settle for second-best. Level 5 is the perfect complement to an amazing team of beverage industry champions and a world-class brand," said Darin Ezra, CEO of Power Brands.

VitaminFizz is being re-vitalized by Power Brands in a new 16-oz. plastic bottle and will be re-introduced into the market in the near future.

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Honest Tea introduces Unsweet Lemon Tea

BY Ryan Chavis

BETHESDA, Md. — Honest Tea, maker of organic bottled tea, is rolling out Unsweet Lemon Tea nationwide, the company announced. The zero-calorie beverage is brewed with organic, Fair Trade-certified tea leaves and flavored with organic lemon extract.  

“We worked hard to create an unsweetened tea with a smooth and easily accessible taste profile that Unsweet Lemon Tea delivers,” Seth Goldman, co-founder and "TeaEO" of Honest Tea said. “We hope this new variety will resonate with consumers as they seek out more zero-calorie beverages.”

The company’s latest product offering brings its zero-calorie beverage line to four varieties. Unsweet Lemon Tea comes in individual, 16.9-oz. bottles and is already available at retailers nationwide. Honest Fizz, the company’s zero-calorie, naturally sweetened soda line, was launched earlier this year.

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Hy-Vee introduces turkey-donation campaign throughout Midwest

BY Alaric DeArment

WEST DES MOINES, Iowa — Supermarket chain Hy-Vee is donating 10,000 turkeys for Thanksgiving, the company said Wednesday.

The West Des Moines, Iowa-based chain said it would donate the turkeys over a 10-day period in 10 cities around the Midwest, including Lincoln, Neb.; Cedar Rapids, Iowa; Sioux City, Iowa; Des Moines, Iowa; Mason City, Iowa; Rochester, Minn.; Omaha, Neb.; Sioux Falls, S.D.; Madison, Wis.; and the Kansas City, Mo., metro area and Quad Cities metro area in Iowa and Illinois.

"As a grocery store and member of this community, Hy-Vee is committed to fighting hunger," Hy-Vee CEO Randy Edeker said. "To accomplish this goal, we look for ways in which we can make a difference by assisting local hunger relief organizations to help families in need within our communities."

 

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