BEAUTY CARE

Lescoja launches three Matte for Men products

BY Antoinette Alexander

TUCSON, Ariz. Lescoja has announced the launch of three new Matte for Men skin care products—Matte for Men Complete Cleansing Cloths, Antioxidant Daily Facial Cleanser and Man Powder.

The pre-moistened cleansing cloths are designed to remove dirt, oil and environmental pollutants from the face and head. The cotton cloths are infused with vitamin A, Retinol and collagen.

The Matte for Men Antioxidant Daily Facial Cleanser helps to remove dirt, oil and other environmental impurities. The non-drying formula contains “micro spheres” that release antioxidants directly onto the skin to help leave it protected and conditioned.

In addition, the company has launched Matte For Men Man Powder. The naturally-based corn starch and baking soda formula helps to neutralize odor and absorbs excess moisture.

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Ryan Sheckler signed to Proactiv TV ads

BY Alaric DeArment

PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.

A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.

Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.

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P&G predicts rise in costs

BY Alaric DeArment

NEW YORK Buyers of Proctor & Gamble products could soon pay higher prices.

Dow Chemical, one of P&G’s main suppliers of the materials it uses to make its products, has had to increase costs by up to 20 percent to defray rising prices of energy and raw materials. P&G does not know how much that will affect prices of its own products, whose prices have already increased this year by between 6 and 10 percent.

The company reported that first-quarter spending on raw materials had increased by 42 percent, and that the increase in prices for its materials was the largest in its 111-year history.

Dow’s stock price was down by 0.03 percent at 2:57 p.m. Thursday on the New York Stock Exchange.

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