BEAUTY CARE

Lescoja launches three Matte for Men products

BY Antoinette Alexander

TUCSON, Ariz. Lescoja has announced the launch of three new Matte for Men skin care products—Matte for Men Complete Cleansing Cloths, Antioxidant Daily Facial Cleanser and Man Powder.

The pre-moistened cleansing cloths are designed to remove dirt, oil and environmental pollutants from the face and head. The cotton cloths are infused with vitamin A, Retinol and collagen.

The Matte for Men Antioxidant Daily Facial Cleanser helps to remove dirt, oil and other environmental impurities. The non-drying formula contains “micro spheres” that release antioxidants directly onto the skin to help leave it protected and conditioned.

In addition, the company has launched Matte For Men Man Powder. The naturally-based corn starch and baking soda formula helps to neutralize odor and absorbs excess moisture.

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Elizabeth Arden, Liz Claiborne sign long-term fragrance deal

BY Antoinette Alexander

NEW YORK Elizabeth Arden and Liz Claiborne have entered an exclusive long-term global licensing deal for Liz Claiborne fragrance brands. Terms of the deal were not disclosed.

The Liz Claiborne fragrance portfolio consists of such products as Juicy Couture, Usher, Curve by Liz Claiborne, Lucky Brand and the Liz, Realities, Bora Bora and Mambo fragrances.

According to E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden, the deal will allow the company to benefit from improved market share and productivity in its North American fragrance business, gain efficiencies from a larger fragrance business, increase gross margins and bolster sales volume of its international business.

For Liz Claiborne, the transaction will enable it to maximize profitability going forward. “Through this partnership with Elizabeth Arden, we can continue to successfully develop and market brand enhancing fragrances in a more capital efficient manner, leveraging our strength in brand building with Arden’s expertise in developing and growing fragrance businesses,” stated William McComb, chief executive officer of Liz Claiborne.

Liz Claiborne expects the transaction to have a positive impact on its 2008 cash flows and to have no impact on 2008 projected adjusted EPS and operating margin. Looking forward to 2009 and beyond, the company expects the impact of the royalty income to be accretive to both EPS and operating margin.

Elizabeth Arden expects the deal to contribute to both net sales and earnings growth in fiscal 2009. It expects to incur advertising and marketing expenses paid by Liz Claiborne and other transaction related expenses during the fourth quarter of fiscal 2008 and the first half of fiscal 2009. Elizabeth Arden expects its gross margins to be impacted in the fourth quarter of fiscal 2008 and through the first half of fiscal 2009 by the sale of Liz Claiborne inventory that Elizabeth Arden acquired prior to the effective date as a distributor. After the full impact of these costs, Elizabeth Arden expects the deal to be accretive to earnings in the first half of fiscal 2009.

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Ryan Sheckler signed to Proactiv TV ads

BY Alaric DeArment

PALM DESERT, Calif. Direct-response TV advertiser Guthy-Renker is putting a new face on its acne treatment, Proactiv Solution, the company announced Wednesday.

A new series of TV commercials, airing in June, will feature television star and professional skateboarder Ryan Sheckler. The Web site for the treatment has testimonials from several celebrities, including Jennifer Love Hewitt, Vanessa Williams and Jessica Simpson.

Two Stanford University-trained dermatologists, Katie Rodan and Kathy Fields, developed Proactiv Solution, which entered the market in 1995. Guthy-Renker markets the treatment, selling it online and over the telephone.

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