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LeBron James and PureBrands introduce Sheets kiosks in New York, Florida markets

BY Michael Johnsen

NEW YORK — PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

The kiosks will feature Sheets Energy Strips, a brand promoted by the NBA’s LeBron James, as well as Sheets-branded hats and t-shirts. The kiosks also will feature two plasma screens embedded in the machine that allows for messaging to change daily.

“We are always looking for unique ways to break through the clutter of traditional marketing campaigns,” stated Warren Struhl, CEO of PureBrands. "Sheets are all about convenience and simplicity. … Automated kiosks are the perfect way for us to increase awareness of the brand and make it easier for anyone to ‘Take a Sheet’ on-the-go.”

In the initial phase of its program, the company has received significant interest from additional vending operators who have requested that Sheets be included in their machines, the company stated.

Last month, Sheets announced a partnership with Budget Rent a Car of Atlanta and Wrap Media Group that will wrap rental vehicles with Sheets Brand Energy Strips branding. Renters are able to get a significant discount when driving a sponsored vehicle.

Sheets Energy Strips were launched in June and are available nationwide. The brand is being supported by a marketing campaign featuring co-founder LeBron James along with partners Amar’e Stoudemire, Pitbull, Drake and Ray Rice.

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Terry Levee to lead FMI’s food safety programs

BY Allison Cerra

ARLINGTON, Va. — The Food Marketing Institute has appointed Terry Levee to serve as director of food safety programs.

In his new role, Levee will be responsible for developing and implementing programs and activities geared toward helping retail and wholesale food companies meet critical food safety needs, FMI said. Levee will report to VP food safety programs Hilary Thesmar.

Prior to joining FMI, Levee worked at Giant Food/Ahold USA and Winn-Dixie.

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Actresses Emma Stone, Olivia Wilde named the new faces of Revlon

BY Antoinette Alexander

NEW YORK — Revlon has signed celebrities Emma Stone and Olivia Wilde as global brand ambassadors for the Revlon brand.

As brand ambassadors for Revlon, Stone and Wilde will become the faces of new and existing Revlon products, and will appear in global, multimedia campaigns that span television, print, in-store and digital and social platforms. Their first campaigns will be tied to the launch of new color cosmetics and nail enamel products and will premiere in early 2012.

In addition to starring in Revlon’s global advertising campaigns, the actresses’ involvement in the brand will be multilayered. For example, both already have pledged their commitment to Revlon’s philanthropic efforts, lending their star power to raise awareness for a variety of causes that support women, according to the manufacturer. Revlon has raised more than $65 million for women’s cancer research over the last 10 years.

“We are absolutely thrilled to welcome Emma and Olivia into the Revlon family,” stated Alan Ennis, Revlon president and CEO. “These remarkably talented actresses personify the Revlon woman — glamorous, confident and bold. Together, they will help us build meaningful connections with new consumers and strengthen our relationship with existing fans of our brand. Each has a unique style, personality and look that appeals to a broad range of women.”

Between them, Stone and Wilde have six major feature films slated for worldwide launch in 2011, including the recently released “Crazy Stupid Love” (Stone), “Cowboys and Aliens” (Wilde) and “The Change-Up” (Wilde), and the anticipated “The Help” (Stone) and “In Time” (Wilde).

Stone and Wilde have appeared on more than 15 magazine covers so far this year and have worked with Gucci Westman, the makeup artist who serves as Revlon’s global artistic director. Westman is creating the beauty looks for Stone’s and Wilde’s first Revlon campaigns. In the months and weeks leading up to the debut of the campaigns, Revlon Facebook fans and Twitter followers will receive exclusive sneak peeks of the Westman-created looks.

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