CENTER STORE

Lean Pockets taps gossip blogger Perez Hilton for sweepstakes

BY Allison Cerra

ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

Through March 31, consumers can enter the "Live Famously sweepstakes" by either submitting a code obtained via a specially marked package of Lean Pockets sandwiches or obtaining a code via the brand’s Facebook page, then completing and submitting the registration form via Facebook. Users automatically will receive one entry into the sweepstakes and advance to the "Instant Win Game" page, receiving one instant play for that day. The grand prize winner and a friend will spend the day in and around Los Angeles, and receive a luxury hotel stay, chauffeured car service, a $1,000 shopping spree, a $250 spa experience and a special concert experience with Hilton.

"Perez is the perfect fit for the Lean Pockets brand ‘Live Famously sweepstakes,’" Lean Pockets marketing director Daniel Jhung said. "He’s become a household name by giving his fans a behind-the-scenes look at what it’s like to be part of the celebrity scene. Plus, we’re inspired by his commitment to a healthier lifestyle and the approach he’s taken to maintain his recent weight loss — exercising and eating better-for-you foods. His approach is realistic and not radical, and we think that’s something our Lean Pockets fans can appreciate. They like Lean Pockets brand sandwiches because they’re quick, have 340 calories or less, and still taste great."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Pepsi Max in search for most passionate fans

BY Allison Cerra

PURCHASE, N.Y. — Pepsi Max is looking to give two of its most passionate fans a lifetime supply of the beverage, the company announced Friday.

Consumers are invited to visit the brand’s Facebook page to submit video — 60 seconds or less — detailing why they deserve a lifetime supply of Pepsi Max. The "Pepsi Max for Life" video contest runs through Feb. 13.

"We already know we have great fans," Pepsi Beverages senior marketing director Amy Wirtanen said. "The ‘Pepsi Max for Life’ video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

FRS announces Tim Tebow-themed giveaway

BY Allison Cerra

FOSTER CITY, Calif. — FRS announced that it will give away its FRS Healthy Energy drink in honor of its brand spokesman, National Football League quarterback Tim Tebow.

The first 100,000 consumers that sign up on the giveaway website, FRS.com/americawinswithtebow, will receive a certificate redeemable for a free bottle or can of FRS Healthy Energy at participating retailers nationwide if Tebow’s team, the Denver Broncos, beat the New England Patriots this weekend, the company said. What’s more, FRS also will offer a free ten-day FRS sample pack through FRS.com regardless of the outcome of Saturday’s game.

"FRS has been a believer in Tim since before his rookie year," FRS chief marketing officer Matt Kohler said. "His thrilling overtime victories, combined with a tireless work ethic, and charitable work are an inspiration. We are excited to share Tim’s healthy drink of choice with consumers everywhere."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?