BEAUTY CARE

Le Mini Macaron brings at-home gel manicures to Ulta Beauty

BY Gisselle Gaitan

New York — Affordable at-home gel manicures from Le Mini Macaron are now available for purchase in over 1,000 Ulta Beauty stores nationwide. This partnership marks the brand’s first entry into the U.S. marketplace. It has already launched overseas with availability in Sephora Middle East, Sephora China, Sephora Spain and luxury department stores in Canada, Switzerland, Italy, Hong Kong and France.

Originally getting its start from a Kickstarter campaign in 2015, the company was founded by Christina Kao and Francis-Xavier Humbert to create salon-quality gel manicures at home.

“We believe that gel can be for everyone which is why we wanted to make an at-home kit that is user-friendly, affordable and attractive,” said Cristina Kao, Managing Partner of Camelia Beauty, the brand’s parent company.

"Le Mini Macaron is about making gel manicures (traditionally considered a splurge) something that is convenient, affordable, and accessible for everyone. ULTA is the perfect retailer for us because they embody the same spirit – to be inclusive and accessible for all! This launch marks an important step for our company,” added Kao.

A wide range of gel manicure kits are available in stores and online for purchase, coming in various colors. Le Mini Macaron will also be debuting New Hand & Finger Masks in the grab-and-go section at Ulta’s checkout stands. 

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Crossmark inks preferred service provider agreement with Walmart

BY David Salazar

PLANO, Texas — As Walmart looks to centralize its merchandising activity planning process and establish standard operating procedures for in-store service providers, it has named sales and marketing company Crossmark as one of its preferred service providers. With the selection, Crossmark is one of five companies that can execute merchandising activity on behalf of suppliers in nearly 5,000 U.S. Walmart locations.

“Crossmark is committed to delivering smarter solutions to our clients for faster growth in today's marketplace, and we are honored that Walmart has selected us as a partner on this key initiative," Crossmark CEO Steve Schuckenbrock said. “We recognize this will be a major transition for Walmart's product suppliers, and we are committed to providing them with the same exemplary service that we are known for in the industry.”

Given this and other recent contracts, Crossmark said it is set to hire thousands of new associates in the coming months. Besides Walmart’s preferred service provider agreement, Crossmark has signed onto new and expanded relationships with companies in the chocolate and confectionery, cosmetics and pharmaceutical spaces. 

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RiteAid.com now accepts Apple Pay

BY Michael Johnsen

CAMP HILL, Pa. — Rite Aid announced Thursday that it is now accepting Apple Pay for purchases made on the company's e-commerce site, making Rite Aid the first pharmacy retailer to accept Apple Pay as a form of payment online.

"Mobility is critically important to our customers and patients. With our transactions growing on smartphones every week, adding Apple Pay, the most popular digital wallet, will be a welcome enhancement," stated David Abelman, Rite Aid EVP marketing. "More than half of all visitors to RiteAid.com use their mobile device and the majority of our customers use their iPhone. By accepting Apple Pay as a form of payment online, we're staying true to our promise of making it easy and convenient for our customers to shop at Rite Aid."

Customers with Apple devices can now shop the nearly 12,000 items available in Rite Aid's online store and use Apple Pay to pay for their purchase. To use, customers just select the Apple Pay button during checkout and the transaction will be processed in a manner similar to when Apple Pay is used in-store.
 

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