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Lay’s, Nick Lachey to name four finalists in ‘Do Us A Flavor’ contest

BY Lesley Thulin

 

PLANO, Texas — Lay’s potato chips will announce the four finalists who will be competing for a $1 million prize in its “Do Us A Flavor” contest in mid-July, with the help of TV personality and recording artist Nick Lachey.

The contest invited fans to pitch a flavor name, up to three ingredients, a chip style and a location-based inspiration for their submissions. Submissions from this year’s four finalists will be fully developed, brought to stores and voted on by consumers.

"This contest has had incredible success in the U.S. and around the world, and it continues to be a blockbuster hit with our fans," Jeff Klein, Frito-Lay North America’s VP of marketing, said. "This time around, we added a unique new twist to really celebrate the diversity of flavors throughout the country in a big way.”

The three runners-up will win $50,000 in prize money, with the grand prize winner taking home either a $1 million
check or one percent of their flavor's net sales for the period of July 15, 2015 through July 15, 2016.

Lachey, who co-owns Lachey’s, a sports bar located in Cincinnati that serves American cuisine, will reveal the winning flavor in the fall. In the next few months, he will tour the country with Lay’s to celebrate the four finalists’ submissions.

"Throughout my career, I've spent months traveling the country performing and meeting millions of fans,” Lachey said. “As part of that experience, I've had the opportunity to take in the local tastes of cities and towns across America. Now I get to head out on another incredible, cross-country journey.”

Before the four finalists are announced, Lay’s plans to debut an oversized vending machine in Los Angeles that will contain the four finalist flavors in mystery packaging and offer fans the opportunity to guess what flavors they taste. Lay’s will also offer clues about the flavors and the locations that inspired them via social media.

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Friskies unveils new edible string cat treats

BY Lesley Thulin

ST. LOUIS — Friskies has introduced a new snack-toy hybrid for cats called Pull ‘n Play, which features edible strings. The company is hosting an interactive cat adoption experience with professional football player Steve Weatherford and celebrity cat Waffles in New York on Friday.

The Pull ‘n Play strings can be attached to Wobbert, a toy that can also dispense Friskies Party Mix treats, and are available in three flavors: Chicken & Cheese, Salmon & Shrimp and Tuna & Crab.

“Pull ‘n Play not only delivers a whole new way for cats to treat and play, but it’s the only product on the market to offer edible strings for cats,” Justin Finlinson, brand manager at Nestlé Purina North America, said.  
 

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NRF: July 4 spending looks bright

BY Dan Berthiaume

WASHINGTON, D.C. — Americans are feeling patriotic as July 4 approaches, and they are putting their wallets where their feelings are. According to the National Retail Federation 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

Total spending on food items for the holiday is estimated to reach $6.6 billion.

More than 48 million consumers (23%) will shop for holiday merchandise such as decorations and apparel.

When asked about the impact gas prices will have on their spending, nearly eight-in-10 (78%) consumers say that the price of gas will not impact their spending for the holiday weekend, up from 70% who said so in 2014.

“The busiest half of the year for retailers is about to begin, and with economic conditions swaying in consumers’ favor more so this year than last, many seem eager to take advantage of retailers’ promotions,” said NRF president and CEO Mathew Shay.

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