Lay’s issues last call for chip contest submissions
DALLAS — Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win the $1 million grand prize.
Submissions are open on DoUsAFlavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay’s "Do Us A Flavor" contest has been held in the United States.
As part of this year’s contest, four finalist flavors will be fully developed by Frito-Lay’s culinary experts and unveiled in summer 2014. Then, it will be up to fans to vote for their favorite finalist flavor, with the winning flavor being revealed in November. The three runners-up will each win $50,000 in prize money, with the grand prize winner taking home $1 million or 1% of the winning flavor’s net sales for the period July 1, 2014 through July 1, 2015, or whichever is higher.
Participants will be able to choose from three potato chip products — Lay’s Original, Lay’s Kettle Cooked and/or Lay’s Wavy — for their flavor ideas. They can then submit their flavor suggestions on DoUsAFlavor.com, via Twitter (follow @Lays for details), YouTube.com/Lays, Lay’s Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477). Participants are asked to provide their name, flavor name, up to three ingredients, the chip style and a 140-character description or inspiration for their flavor.
The "Do Us A Flavor" contest made its U.S. debut in summer 2012, with consumers submitting nearly 4 million potato chip flavor ideas. From bacon to apple to cheese, fans offered a multitude of flavor combinations, and Lay’s Cheesy Garlic Bread flavored potato chips ended up being America’s favorite. Inspired by her favorite restaurant dish, Karen Weber-Mendham from Land O’Lakes, Wis., earned the $1 million grand prize.
Jelly Belly gets festive for St. Patrick’s Day
FAIRFIELD, Calif. — Jelly Belly Candy Co. makes more than 100 different flavors of jelly beans, but in celebration of St. Patrick’s Day, it’s showing some special attention to its green Jelly Belly beans. There are 17 green varieties in all, each containing its own special flavor.
The company’s multitude of green treats include Watermelon, Green Apple, Sugar-Free Green Apple, Kiwi, Margarita, Sour Apple, Juicy Pear, Jewel Sour Apple, Booger (yes … booger), Mint Mint Chocolate Chocolate Chip, Mojito, Sunkist Lime, Lawn Clippings, Mango, Lemon Lime, Green Tea and 7up.
The company also is releasing a Green Draft Beer jelly bean, a festive variation of the previously released beer-flavored bean, just for St. Patrick’s Day. It’s available beginning March 14 exclusively (and in limited supply) at Jelly Belly Visitor and Tour Centers in California and Wisconsin.
Powerful Yogurt to expand product portfolio
ANAHEIM, Calif. — Powerful Yogurt last week at Natural Products Expo West in Anaheim, Calif., announced plans to debut two new product lines: Powerful Yogurt Protein Bars and Powerful Yogurt Plus+.
The company’s Powerful Yogurt Protein bar features a yogurt coating as well as probiotics. The bars packs 20 g of protein and contains low sugar and calorie content. Consumers will be able to choose from yogurt creme, peanut butter and chocolate coconut flavors.
The Powerful Yogurt Plus+ line of Greek yogurt contains 21 g of natural protein for every 8-oz. serving and will be available in Coconut and Quinoa, Tropical Fruit and Oats, and Lemon and Chia.
"We are very excited to be evolving into a company with a strong portfolio of great-tasting, all-natural, high-protein foods that fuel the active lifestyle," said founder and CEO Carlos Ramirez. "One year ago we launched Powerful Yogurt with one product line. The success of our high-protein, award-winning Greek yogurt led to the strong growth and innovation that you see today, but this is just the beginning."
Powerful Yogurt products are available at nearly 2,000 grocery stores across the country.