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Laying the foundation for healthy habits

BY Antoinette Alexander

When it comes to healthy oral care habits among children it can be, well, challenging. Just ask any parent.

(For the full report, including charts, click here.)

Setting up children for a lifetime of healthy oral care habits is critical, but there’s no doubt that it can be easier said than done. Either children don’t want to take the time to brush their teeth or, if they do, there’s a good chance they don’t brush for the dentist-recommended two minutes.

In fact, according to the American Academy of Pediatric Dentistry, tooth decay is the single-most common chronic childhood disease — five times more common than asthma, four times more common than early-childhood obesity and 20 times more common than diabetes.

Babies’ teeth are at risk for decay as soon as they first appear, which is usually around 6 months of age. This often is referred to as Baby Bottle Tooth Decay.

It is critical that children develop healthy oral care habits, and it is a point not going unnoticed by oral care companies as they work to bring both innovation and fun into the oral care aisle.

For example, Dr. Fresh is broadening its portfolio of Firefly toothbrushes for children with the new Firefly Star Wars Ready Go Brush developed to celebrate the forthcoming “Star Wars” movie and bring fun into the oral care aisle. There’s also a new Firefly Hello Kitty Ready Go Brush and Firefly Hello Kitty Anticavity Mouth Rinse. Both Firefly toothbrushes feature a timer to ensure children brush one minute on uppers and one minute on lowers.

Looking to bring not just innovation but gamification to the segment is Vigilant with its new Rainbow smart toothbrush for children, which uses an app to guide the brusher.

In addition, Baby Buddy has expanded its oral care line for children with a new 360 Toothbrush to brush teeth, tongue and gums simultaneously; all-natural wipes called Tooth Tissues; and Wipe-N-Brush to gently wipe and brush baby’s gums and teeth.

 

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Survey says foot health not top-of-mind

BY Michael Johnsen

According to a survey released earlier this year by the American Podiatric Medical Association, foot health ranks near the bottom on the list of body parts/functions that Americans make a concentrated effort to “take care of.” Only 2-in-10 Americans think about their foot health regularly, and this number has remained consistent since 2010, according to the APMA. And yet, almost 8-in-10 Americans have experienced a foot problem, and half say it has impacted their quality of life. Those with regular foot pain tend to have a host of other health issues.

(For the full report, including charts, click here.)

Overall, sales of foot care products were relatively flat for the 52 weeks ended July 13, down 0.6% to $1 billion. The lion’s share of the foot care product sales volume originates from devices, which were down 1.8% to $661.8 million.

However, that may change with the number of devices targeting consumers with plantar fasciitis coming to market. Plantar fasciitis is a condition that impacts 2 million people at any one time, according to the American Academy of Orthopedic Surgeons. Some people are more prone to plantar fasciitis, say orthopedic foot and ankle doctors, including women, people who are overweight and workers who spend a lot of time walking or standing on hard surfaces. People with very flat feet or very high arches also are more prone to plantar fasciitis.

Implus identified the niche need within foot care a year ago with its launch of the Airplus Plantar Fasciitis Orthotic, which provides support for the plantar fascia and a gel cushion to help relieve heel pain. Merck’s Dr. Scholl’s brand has a line of products called PRO Pain Relief Orthotics that targets sufferers of plantar fasciitis, and Mueller recently launched FasciaDerm PFTape to help relieve heel and/or arch pain.

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TyraTech says ‘Vamousse’ to lice

BY Michael Johnsen

MELBOURNE, Fla. — TyraTech’s new non-pesticide homeopathic head lice treatment Vamousse will safely kill 100% of head lice and nits within 15 minutes of application, according to the company.

(For the full report, including charts, click here.)

The company also is introducing a daily shampoo application to prevent lice infestation, or re-infestation. The mousse will retail for a suggested $24.99, while the preventive shampoo will retail for a suggested $19.99.

 

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