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LATINA Style magazine names four retailers to its list of the 50 best companies for Latinas to work

BY Michael Johnsen

DALLAS — LATINA Style magazine last week named Walmart, Target, CVS Caremark and the Army & Air Force Exchange Service four of the 50 best companies for Latinas to work at.
 
Walmart ranked No. 10 on the list, Target No. 36, CVS Caremark No. 41 and the Exchange No. 46. 
 
The 2014 LATINA Style 50 will be published in the magazine’s special August issue, and the companies will be recognized at the magazine’s awards ceremony and diversity conference early in 2015.
 
“The Exchange consistently champions diversity, and this national award is a testament to our strong commitment to excellence,” stated Exchange EVP and chief merchandising officer Ana Middleton, one of the Exchange’s highest-ranking Hispanic women. “Diversity in the work force is essential to ensuring the Exchange serves soldiers, airmen their families and retirees in the best way possible.”
 
The companies were chosen for LATINA Style 50 after evaluation of more than 800 companies. The magazine’s annual rankings are considered a respected source of information for Hispanic women across the country.
 
LATINA Style 50 highlights companies that have a dedicated effort to diverse recruiting and promotion initiatives. The report also highlights companies that have programs to recruit veterans and military personnel.  
 
 
 
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Meijer gives away new shoes to Detroit children

BY Michael Johnsen

GRAND RAPIDS, Mich. —  Meijer, Skechers and K.I.D.S./Fashion Delivers teamed up last week to give away 2,000 new Bobs from Skechers shoes to Detroit children in need during a day at the Detroit Zoo.
 
An additional 20,500 pairs of Bobs shoes also were donated to Detroit Public Schools for distribution to its students in need throughout the school year.
 
"Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live," stated Lynn Hempe, group VP softlines for the Grand Rapids, Mich.-based retailer. "We've worked with Skechers for a decade, and are thrilled to bring that partnership to another level by providing children with a brand new pair of shoes that they can call their own. It was a fun day for everyone involved."
 
"Through the Bobs from Skechers shoe donations we have done in the United States and around the world, we have seen the impact a new pair of shoes can have on a child," said Jeff Jones, national sales manager at Skechers. "We were moved by Meijer's desire to reach children in Detroit, a community that has been hard hit economically, and believe that the Bobs donation event not only brought smiles to many children, but also may have given them confidence as they begin a school year with a brand new pair of shoes."
 
Since the Bobs from Skechers program launched in 2011, Skechers has donated more than 8 million pairs of new shoes to children in need in more than 30 countries worldwide.
 
Along with receiving their new shoes, the children had lunch, received school supplies and visited their favorite animal exhibits inside the Detroit Zoo. The shoe donation event also included an opportunity for them to meet the Detroit Tigers mascot "PAWS;" Detroit Lions alumni players and mascot, "Roary;" and the zoo's mascots, "Junior Z and the Zooper Heroes."
 
K.I.D.S./Fashion Delivers worked with the Detroit Public Schools and Variety Detroit to identify children to receive the shoes.
 
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Duck brand creates first-ever scented duct tape

BY Antoinette Alexander

AVON, Ohio — Scented Duct Tape? Yep, the Duck brand has introduced the first-ever scented duct tape, called Duck Tape Scents.

Duck Tape Scents are available in six colors and fragrances:

  • Cupcake: a bright fuchsia Duck Tape mixed with the sweet whiff of fluffy, pink frosting;
  • Lemon: a happy yellow Duck Tape with the smell of fresh-cut sugared lemons;
  • Orange Cream: a orange Duck Tape reminiscent of childhood summers, with orange that has been swirled with a vanilla twist;
  • Mint: a green color melted with a hint of smooth mint;
  • Grape: a deep purple hue blended with the fruity scent of bunches of grapes; and
  • Bubble Gum: a pastel pink bursting with the sweet pop of bubble gum.

"Our fans continue to challenge us to come up with fresh, new ideas in the world of Duck Tape … and we listen,” said Ami DeWille, corporate trend and senior category manager, Duck Tape, at ShurTech Brands, the company that markets the Duck brand. “Duck Tape Scents are not meant to fragrance your space or help with odors, but rather they are all about engaging your senses as you create with Duck Tape. Duck Tape Scents are our latest innovation, joining our recent introductions of easy-to-use formats like Duck Tape Sheets and Ducklings mini rolls. We strive to make crafting and creating with Duck Tape both fun and approachable — and now, you can give your projects a new ‘scents’ of pride.”

Duck Tape Scents are available in 8-yd. rolls, including five new solid colors. Duck Tape Scents retail for $5 per roll.

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