BEAUTY CARE

Latest Sensodyne Rapid Relief toothpaste addresses sensitivity

BY Michael Johnsen

GSK Consumer Healthcare on Tuesday launched Sensodyne Rapid Relief, a new clinically-proven toothpaste that helps beat sensitivity in as little as three days with twice daily brushing.

“We know that the pain sensitivity sufferers experience can take the joy out of everyday activities like eating and drinking,” said Brenda Maggio, regional lead medical affairs at the Warren, N.J.-based company. “We’re excited to introduce Sensodyne Rapid Relief to the U.S. market because it provides fast sensitivity relief we know consumers want.”

Sensitivity pain occurs when the dentin, the softer inner layer of the tooth, becomes exposed revealing small holes known as tubules. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain.

GSK Consumer Healthcare said that Sensodyne Rapid Relief has a unique formulation with stannous fluoride that starts to form a gel-like scaffold over exposed dental tubules from the first brush to provide fast relief from pain in three days.

“Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health. That is why Sensodyne is the No. 1 dentist recommended toothpaste brand for sensitive teeth,” Laura Saldana brand manager of Sensodyne, said. “The innovation behind Sensodyne Rapid Relief yet again proves our category leadership as we expand the Sensodyne portfolio to deliver trusted sensitivity relief fast.”

Sensodyne Rapid Relief is available online and at major retail stores nationwide in two flavors: mint and extra fresh. A 3.4-oz. tube retails for a suggested $5.49.

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Walgreens taps YouTube influencer Judy Travis for cosmetics bag line

BY Michael Johnsen

Walgreens is collaborating with beauty enthusiast and YouTube influencer Judy Travis to create a signature cosmetic bag line. Known for her popular YouTube channel, “ItsJudyTime,” Travis is extending her personal brand to a new line of six cosmetic bags available at Walgreens, retailing from $12.99 to $29.99.

“This is a project we’ve been working on for over a year now and I’m excited to see the collection available at Walgreens,” Travis said. “Some of the designs are inspired by my Filipino roots, incorporating the smooth bamboo and the national flower, the Sampaguita (aka white jasmine). The other designs are timeless with a hint of my favorite metal, gold.”

Travis tapped into her signature taste while designing the cosmetic bags, featuring spring colors such as navy and pink, and classic floral and marble patterns, among others.

“We’re excited to collaborate with Judy,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “Between her loyal fan base and classic style, we are thrilled to carry these exclusive designs at Walgreens and this collaboration is just another example of how Walgreens continues to deliver new and exciting brands to give our beauty customers more reasons to shop our store.”

The six cosmetic bags will be available in select stores beginning at the end of February 2018.

Walgreens beauty offers products such as makeup, skincare, fragrances, hair care, professional hair tools and nail. The company also offers Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits.

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ColourPop makes its debut at Ulta Beauty

BY Gisselle Gaitan

After much speculation, ColourPop finally put rumors of a possible collaboration with retailer Ulta Beauty, to rest. The Los Angeles-based cosmetics brand finally confirmed that several of its products would be hitting select locations on Instagram by writing to followers, “You heard right! Colourpop is coming to Ulta Beauty! ⚡️ Mark your calendars Feb 25th ✨.”

“We’re thrilled to enter Ulta Beauty doors and bring the ColourPop experience to a new set of beauty lovers. As ColourPop continues to expand and branch out into new product categories, specifically in the complexion space, we wanted to provide an in-store experience that allows consumers to experiment and play in real life with our portfolio of cult favorite products for the first time,” ColourPop’s co-founder and president, Laura Nelson, said in statement to HelloGiggles.

So what products does the Blingbrook, Il.-based retailer have available for beauty fanatics? For starters, both the Super Shock Highlighter and Super Shock Shadows are now in stock, with each coming in various shimmering hues. The Los Angeles-based beauty brand also launched two of its powder palettes — the Element of Surprise Powder Shadow Palette and Double Entendre Pressed Powder Shadow Palette — retailing for $16 each.

Also in the mix are two other palettes — Dream Feber Super Shock Shadow Foursome and First Charmer Super Shock Shadow Foursome — that are exclusive to Ulta Beauty and retail for $18 each. Those clammoring for some new lip wear were not forgotten, as ColourPop will be selling its Ultra Matte Lip in 12 colors for $6.50, and two trios of lip bundles, Wicked Trick Lip Bundle and Trifecta Lip Bundle, for $16 each.

This launch marks the second time the beauty brand has collaborated with a major retailer. ColourPop previously sold several products in select Sephora brick-and-mortar locations as well as online.

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