HEALTH

Latest McNeil app guides management of cold, flu or allergy

BY Michael Johnsen

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare has launched HealthyDay, an app designed to take the guess work out of managing cold, flu and allergy symptoms. HealthyDay uses an algorithm to cross-reference information on colds, allergies and the flu with localized, crowd-sourced data to determine what people in a particular neighborhood might be feeling — whether it's an outbreak of flu or seasonal allergies.

“HealthyDay is a great example of our commitment as a company to go beyond the pill to provide support and relief to the consumers we have the privilege to serve,” Denice Torres, president of McNeil Consumer Healthcare, said. “Our goal is to truly make a difference in peoples' lives – by helping them feel better and to get back to their daily activities. HealthyDay puts health information in the consumer's hands to help them more easily manage seasonal symptoms.”
 
HealthyDay offers an “Illness Alerts” feature that acts like an early warning system to show when common illnesses are trending in a local area, allowing people to take appropriate precautions. If someone becomes ill, the HealthyDay 30 Second Solutions delivers easy to understand answers to common health questions. The 30 Second Solutions feature includes advice on everything from how to reduce allergy symptoms in the house to ways to avoid dryness after washing your hands in the winter.
 
“Despite living in a digital age, no one else has yet addressed these common health issues in a mobile format,” Sumeet Narula, McNeil’s digital brand manager, said. “Through the HealthyDay app, we're serving as a trusted sponsor of aggregated information from respected sources so that we can help consumers and enable them to feel confident they're making better decisions about their health.”

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New Praxis test provides pharmacogenetic information

BY Michael Johnsen

HUNTSVILLE, Ala. — Kailos Genetics, a personalized medicine information company offering gene-based testing, has announced the launch of Praxis, an accessible and affordable gene-based test that any adult can directly order and pay for online. 
 
The initial Praxis offering includes genetic testing to help people who are starting new medicines. Praxis will tell these individuals how their bodies metabolize certain drugs and provide information about their genes to help them work with their physicians to choose the best treatment plan. The pharmacogenetic information provided by the Praxis test can help determine if certain medications may not work as intended, or at all. Pricing ranges between $149 and $299.
 
“Healthcare should be about the individual, not about groups or populations. We believe that, to improve healthcare, everyone should have access to information about their own genes,” Brian Pollock, president and CEO of Kailos Genetics, said. “By combining precise and affordable gene-based testing with the right education and guidance to support the results, we aim to equip each person and their physician with the tools they need to lead happier, healthier lives.”
 
“Health information is power,” Troy Moore, chief scientific officer of Kailos Genetics, said. “The Praxis test gives people the ability to prepare for the future, empowering them and their care team to best manage their health.”
 
Future Praxis test offerings in development include additional pharmacogenetic selections, carrier screening for couples planning families and risk screening for diseases such as glaucoma and cancer, and medical conditions like high cholesterol.
 
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Seventh annual Nexcare Give Program features model Niki Taylor

BY DSN STAFF

ST. PAUL, Minn. — Nexcare Bandages have partnered with the American Red Cross and supermodel Niki Taylor for the seventh annual Nexcare Give Program. The program celebrates the World Health Organization’s World Blood Donor Day on June 14. Coming at a crucial time each year, blood centers often face what is known as “summer shortages,” because fewer people donate blood due to schools being out of session and vacation schedules.
 
This year, Nexcare Brand and the American Red Cross will celebrate all those who “give” around the world with the theme “Creating a Culture of Giving.” The 2015 limited-edition collection of bandages features eight designs inspired by patterns and textiles from various cultures and locations around the world.
 
“It’s an honor to team up for another year of the Nexcare Give Program to help raise awareness about the importance of blood donation,” Taylor said. “The American Red Cross and blood donation saved my life after my car crash in 2001. This World Blood Donor Day, I encourage everyone to visit their local blood center, roll up a sleeve and give and then share their story on social media to encourage friends and families to get involved.” Those who aspire to show support and share personal blood donation stories with friends and the “give” community are encouraged to use the hashtag #GiveInspires in their posts, tweets and photos.
 
Those who come out to give blood with the Red Cross from Monday, June 8, through World Blood Donor Day, on Sunday, June 14, will receive limited-edition Nexcare give bandages, while supplies last.
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