BEAUTY CARE

Latest beauty product development trends to take stage at upcoming HBA Global

BY Antoinette Alexander

NEW YORK — HBA Global is returning to New York City’s Jacob K. Javits Convention Center with a new slate of educational opportunities on health and beauty trends, innovations, and market strategies.

The event, to be held June 9 to 11, offers three tracks, including Market Strategy, Product Development, an all-new track completely on Naturals, plus a brand-new series of beginner workshops, "HBA 101."

Jennifer Walsh, CEO of Pride and Glory Ventures, will present a keynote on June 9, discussing The Future of Niche Beauty Brands. Additional industry speakers at the conference will be Weiyi Su, VP of safety and toxicology worldwide of Estee Lauder, Rona Berg, editor-in-chief of Organic Spa Magazine, and Ali Kole, SVP of strategy and business development at Kendo Brands (an LVMH company), and many others.

The Naturals Track features a spotlight on organics, a panel discussion on antioxidants and skin care, the latest in natural packaging, innovations in nutricosmetics, and trends in botanical and food ingredients, along with other important areas of growth.

The Market Strategy Track will feature discussions on mobile commerce, what beauty editors look for in a story, digital/social media marketing, breaking into the spa and salon or retail market, heritage luxury brand strategy, new distribution channels, brick and mortar retail, omni-channel marketing, and more.

The Product Development Track provides insight on advances in formulations, DNA in skin care technology, anti-aging ingredients, raw materials trends, the latest new breakout categories, the DIY market, what's new in devices, and a plethora of other hot topics.

In addition, there will be an all-new "HBA 101" workshop series for those new to the health and beauty field, with such topics as launching a brand, packaging and labeling, intellectual property, working with certified labs, as well as other helpful tutorials.

The HBA Global Exhibition will be a featured pavilion within EastPack, the company's long-running packaging expo. These are co-located with MD&M East, Atlantic Design & Manufacturing, ATX East, PLASTEC East, and Quality Expo East. In addition, the pharmaceuticals packaging show (Pharmapack North America) will be held in the Javits' River Pavilion on June 9 to 10.

The Center Stage, in the exhibition hall, will offer free keynotes and topical panel discussions, such as "How to Avoid Common Design Mistakes When Prototyping," and fun sessions, such as a visit from a 3D printed drone, and the Materials Girl, dressed in all 3D printed materials.

Speed Networking sessions will take place on June 9 and June 10, also at the center stage.
 

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Suave’s new Luxe line, DIY campaign to help women in an at-home styling rut

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Looking to help beauty mavens stuck in an at-home styling rut, Unilever’s Suave has developed the new Suave Professionals line of products for a new style-it-yourself approach.

The new Suave Professionals Luxe Style Infusion range includes three styling collections with formulas to target a variety of hair needs — volumizing, smoothing and curl defining. Suave, for the first time ever, is including on the back of each package the steps to achieve the most-searched styles by women, like voluminous waves or a braided bun.

But great products are only part of the solution.  To help inspire women to Style It Yourself, Suave Professionals has enlisted celebrity stylists Marcus Francis and Jenny Cho, DIY maven and founder of P.S. – I made this…, Erica Domesek, and three top beauty vloggers to create styling tutorials for specific hair types and needs. The YouTube videos and accompanying tips can be found on the Suave Beauty social channels. In-store displays, digital and social executions including 1-2-3 styling step messaging will also help people learn how to SIY.

"Nearly 20% of women will walk away from a shelf without buying because they don't know which product to buy or they think it's too expensive and the risk is too great," stated Rob Candelino, VP of marketing at Unilever North America. "The goal of this campaign is to show women how accessible styling their own hair can be when using the right products. The new range consists of three collections designed for specific hair needs, making it easier than ever for women to shop in-store, find the products for their needs and feel confident they can recreate salon-inspired looks at home."

Women can share their at-home hairstyle photos by tagging @SuaveBeauty on Facebook, Pinterest, Twitter or Instagram using the #StyleItYourself hashtag.

The new Suave Professionals Luxe Style Infusion range is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99.
 

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IRI 2014 Pacesetters generate brand equity, excitement

BY Michael Johnsen

CHICAGO  — IRI announced Tuesday the most successful consumer packaged goods launches of 2014 in its 2014 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales of more than $7 billion.
 
“The innovators behind this year’s New Product Pacesetters are truly remarkable for the ways they effectively embraced the ‘4 Ps’ of marketing to capture significant sales dollars in a very conservative marketplace,” said Larry Levin, EVP, mid-market, IRI. “The most successful CPG launches of 2014 brought in big dollar sales, but revenue is just one piece of the pie. These marketers also did a phenomenal job in building brand equity and excitement in the marketplace, catalyzing growth that stations them ahead of the competition.”
 
“During the past year, successful innovation has relied heavily on the clear communication of benefits,” noted Susan Viamari, editor, Thought Leadership, IRI. “Today’s consumers expect more from their favorite CPG brands. They want products that save time and energy; products that offer better and longer-lasting results. CPG manufacturers that highlighted and delivered on the expectations for bold and authentic taste and top-notch power and performance were rewarded with sizable launch-year returns.”
 
In the non-food arena, average year-one dollar sales for the top 100 new brands were $34 million. The marketers behind these launches of 2014 are capturing consumers’ attention and affections with solutions that simplify mundane daily tasks and put the power of professionals into the hands of ordinary folks. Procter & Gamble transformed routine personal care into an opportunity to stand out from the crowd with two new Old Spice lines: Old Spice Wild Collection, which landed a top-10 spot, and Old Spice Re-Fresh. Sensory stimulation brings new excitement to home care, proven by the average $46 million in year-one sales earned by 2014’s air freshener and candle Pacesetters.
 
With nine new launches offering professional quality solutions for beloved furry friends, 2014 was also a big year for pets. Three new dog and cat litter brands achieved top-10 status, capitalizing on opportunities around bringing convenience, power and simplicity to one of life’s less pleasant household chores.
 
2014 New Product Pacesetters: Top 10 Non-Food Brands:
 
  1. Cottonelle Ultra Comfort Care ($269.6 million in year-one sales across multi-outlet);
  2. Gain Flings! ($169.9 million);
  3. Nasacort Allergy 24HR ($139.2 million);
  4. Arm & Hammer Clump & Seal ($103.5 million);
  5. DayQuil/NyQuil SEVERE ($91.9 million);
  6. Tidy Cats with Glade ($81.4 million);
  7. Old Spice Wild Collection ($72.4 million);
  8. Duracell Quantum ($72 million);
  9. Cascade Platinum ($64.4 million); and
  10. Tidy Cats LightWeight ($62.5 million).
Source: IRI Market Advantage
 
For the top 100 food and beverage champions, average year-one dollar sales were $35 million. Not surprisingly, products catered to consumers’ need to meet nutritional goals, while satisfying their desire to indulge. The strongest food and beverage launches of the year really underscore consumers’ passions for bold and authentic flavors, homemade or hand-crafted quality and, of course, solutions that are quick, easy and portable.
 
2014 New Product Pacesetters: Top 10 Food and Beverage Brands:
 
  1. Lunchables Uploaded ($143.2 million in year-one sales across multi-outlet);
  2. Bud Light Lime Straw-Ber-Rita ($128.6 million);
  3. Chobani Simply 100 ($120.9 million);
  4. DiGiorno pizzeria! ($90.2 million);
  5. Activia Greek ($86.5 million);
  6. Chobani Flip($83.2 million);
  7. Red Bull Editions ($83 million);
  8. SkinnyPop ($76.4 million);
  9. Redd's Apple Ale ($75.1 million); and
  10. Yoplait Greek Blended ($69.4 million). 
Source: IRI Market Advantage
 
Greek yogurt launches continue to reap sizable year-one sales, capturing four top-10 spots. Top performers also demonstrated an ongoing appetite for restaurant brands crossing over to the CPG aisles, empowering the untrained to serve restaurant-quality cuisine in the comfort of their homes without the restaurant price tag. In 2014, five restaurant crossovers achieved New Product Pacesetter status, including Starbucks Discoveries and Starbucks Iced Coffee, Olive Garden Signature Salad Dressing, Red Lobster Cheddar Bay Biscuit Mix and Dunkin’ Donuts coffee creamer.
 
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