LaSecla named SVP sales at Ideavillage
WAYNE, N.J. Ideavillage Products, the company behind such “As Seen On TV” products as Smooth Away, Finishing Touch, HD Vision Ultra, Yoshi Blade and more, announced the appointment of Tim LaSecla as its SVP sales.
LaSecla, who joined the company in 2003, assumed the role after serving as national sales manager and VP national sales. Responsible for the company’s entire retail product line, LaSecla will be managing an internal sales staff as well as select brokers.
Ideavillage’s As Seen On TV products are available nationwide at various food, drug, and mass retail outlets.
Jones Soda expands distribution to Walmart
SEATTLE Jones Soda has inked a deal to distribute its beverage line in 3,800 Walmart stores.
Walmart officially authorized Jones Soda products on May 3rd and began rolling it out on shelves, with plans to have product in nearly all U.S. stores by the end of May. Under the authorization, Jones has been given three shelf facings for a custom assorted 6-pack of Jones pure cane soda. The 6-pack will include two bottles each of some of Jones’ most popular flavors – green apple, berry lemonade and cream soda – enabling fans and new consumers the opportunity to sample a variety of flavors at once.
“The primary complaint through our customer service feedback is that people can’t find Jones Soda near them,” said Jones CEO William Meissner. “The Walmart deal allows for another one of America’s premier retailers to offer Jones. Walmart greatly expands our distribution footprint and truly makes our product accessible to everyone, which is something the Jones Soda brand has always stood for. Now, almost anyone, anywhere in the U.S. can seek out a nearby store or stumble upon our product and purchase it on the spot. We are incredibly energized by the growth potential this Walmart expansion brings.”
Nature’s Pride rolls out Premium Harvest line
IRVING, Texas Nature’s Pride is introducing Premium Harvest hamburger buns and deli rolls.
Nature’s Pride Premium Harvest buns and rolls are available in three delicious varieties:
- 100% whole wheat bakery buns with 34 grams of whole grains in each bun and have 25% less sodium than regular 100% whole wheat buns
- Country White Bakery Buns with seven grams of protein in each bun and have 25% less sodium than regular white buns
- Country White Deli Rolls with seven grams of protein in each roll and have 25% less sodium than regular white rolls.
“Nature’s Pride Premium Harvest buns and rolls are the newest tasty additions to our growing brand of 100% natural breads,” said Laura Pitlik, director of marketing for Nature’s Pride. “As grilling season heads into high gear, Nature’s Pride Premium Harvest buns and rolls are perfect for cookouts all summer – and beyond.”