BEAUTY CARE

LaRoche-Posay skin care wants to ‘Be Clear’

BY Jason Owen

NEW YORK — LaRoche-Posay skin care company is challenging its fans to start something new in their life and to be confident in their clear skin with the new Clear Commitments contest, a movement created to inspire people to make "clear" and simple commitments for themselves on a new challenge they want to accomplish this year. Participants will have an opportunity to win $5,000.

Here’s how to enter:

  1. Go to Facebook.com/LaRochePosayUSA.

  2. Share your commitment and upload a picture representing it.

  3. Get your friends to vote!

  4. Submit your commitment from 10 a.m. EST on March 1 to 11:59 p.m. EST on March 15.

  5. Voting ends March 29 at 10 a.m. EST.

  6. While supplies last, entrants will receive a free sample of Effaclar Duo.

As an example, the company provided this commitment: “I will leave the states for the first time and travel to Thailand to try something new and adventurous.” —Nicole, Mass. As LaRoche-Posay asks, "What are you going to do?"

Some changes have been made to the contest rules per the company’s request.


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Beiersdorf introduces Nivea Lip Butter

BY Alaric DeArment

WILTON, Conn. — Beiersdorf has introduced its new Nivea Lip Butter line, which includes shea butter and almond oil, the beauty product company said.

Nivea Lip Butter, which retails for $3.99, is available in four flavors: Raspberry Rose Kiss, Caramel Cream Kiss, Vanilla and Macadamia Kiss and Smooth Kiss. Beiersdorf said the shea butter was designed to increase the skin’s suppleness and elasticity, while the almond oil was to help soften and smooth the skin.

"We are thrilled to introduce Nivea Lip Butter to our lip care product portfolio," Beiersdorf VP marketing Evan Eckman said. "Nivea offers a lip balm for every occasion and every kiss, to make all of your kisses better. Based on research and excitement from the trade, we have no doubt that consumers will be delighted by these delicious and moisture-rich new products."

The formula blends moisturizers with Nivea’s Hydra IQ technology and vitamin E to create a light, protective layer of long-lasting nourishment for smooth, healthy-looking lips.

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Supermodel Molly Sims partners with Unilever’s Pond’s skin care

BY Jason Owen

ENGLEWOOD CLIFFS, N.J. — Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why Pond’s skin care products is partnering with supermodel Molly Sims to help women look their best every day.

A fashion model, actress and new mother, Molly Sims knows a thing or two about looking radiant — even when there is no red carpet or runway in sight. "Every day is a photo opportunity, so I always want my skin to look its best. As a longtime fan of the Pond’s brand, I love the new Pond’s Luminous Line of cleansers and a moisturizer that brighten dull skin," said Sims. "They make my skin look bright and beautiful so I am always camera-ready."

This month, Sims joins Pond’s to help women experience the "luminous effect" that comes with having great skin. Together, they are launching the "Pond’s 30-Day Luminous Photo Challenge," a 30-day photo sweepstakes featuring daily challenges to inspire women to share photos of their happiest, most radiant moments. Thirty prizes will be awarded. From March 4 through April 2, women can upload pictures to the Pond’s Facebook page to enter the sweepstakes. They can also tag their photos on Twitter or Instagram by using the hashtag #LuminousEffect to be entered.


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