HEALTH

Lansinoh names new VP marketing

BY Allison Cerra

ALEXANDRIA, Va. A maker of breast-feeding products has named Michael Barclay, a former SC Johnson brand manager, as its new VP marketing.

In his new role at Lansinoh, Barclay will coordinate all North American marketing activities while leading the brand marketing, consumer relations and professional relations teams. He will report to Lansinoh North America president Diane Manwaring. Prior to joining Lansinoh, Barclay was the brand manager for SC Johnson’s wax division and category manager for Frito-Lay’s U.K. division.

 

“Lansinoh has made great strides in the last several years and continues to work toward aggressive goals for growth in 2011 and beyond,” said Kevin Vyse-Peacock, CEO of Lansinoh. “Michael brings to the team extensive experience in product management and consumer packaged goods. He has the strategic thinking skills needed to direct the development of creative, effective, socially integrated marketing campaigns. We’re excited to have him on board.”

 

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Rite Aid highlights patients’ favorite pharmacists with annual contest

BY Allison Cerra

CAMP HILL, Pa. Rite Aid is asking patients to vote for their favorite pharmacist during the month of October, which is American Pharmacists Month.

Through Oct. 31, Rite Aid patients are encouraged to vote for their favorite pharmacist on RiteAid.com or in any Rite Aid store, an annual contest now in its seventh year. One patient and one pharmacist will each receive $2,500 in Rite Aid gift cards through a random drawing.

“American Pharmacists Month is the perfect time to honor Rite Aid pharmacists for all they do to keep their patients and communities healthy,” said Robert Thompson, Rite Aid EVP pharmacy. “Our pharmacists provide outstanding patient care every day, whether they’re counseling patients on medications, administering immunizations or helping them manage a new or difficult disease. Our Favorite Pharmacist program is a great way for our company and patients to thank them for their hard work and dedication throughout the year.”

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Kerr Drug delivers in a big way

BY Allison Cerra

RALEIGH, N.C. In an effort to further connect customers to their pharmacy, Kerr Drug now is offering free drug delivery to those that are ill, housebound or simply too busy to pick up their prescriptions.

How it works: Kerr Drug customers call their prescriptions in to the store pharmacist and request the prescription be delivered to their home or office, and the customer must sign for their prescription when the medication is delivered. To add even more value to the service, in addition to the prescription delivery, any other item from the store also can be delivered free of charge.

“Kerr Drug is a pioneer in the concept of community pharmacy, and ultimately what that means is finding the best way to serve the people in your community,” said Tony Civello, president and CEO of Kerr Drug. “There are times and circumstances when customers can’t get to the pharmacy, so this is a way to bring the pharmacy to them.”

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