HEALTH

Lansinoh launches breast-feeding education website for healthcare providers

BY Michael Johnsen

ALEXANDRIA, Va. Lansinoh Labs on Thursday went live with its new online portal, called "Lansinoh Professional" (LansinohProfessional.com), that will provide International board-certified lactation consultants, registered nurses, midwives, doulas, OB/GYNs and other healthcare providers with the resources they need to better educate and support breast-feeding moms.

 

“A well-informed professional network is a necessity to driving duration rates higher in a country that has fallen short of its breast-feeding goals year after year,” stated Gina Ciagne, senior director of breast-feeding relations for Lansinoh. “The network of lactation professionals and healthcare providers is often the first place new moms turn for breast-feeding help. We want these professionals to have easy access to the wealth of information Lansinoh has gathered over [more than] 25 years providing support for breast-feeding moms,” she said. “Lansinoh Professional is the bridge that delivers our breast-feeding expertise and information to these professionals and their patients. Lansinoh will continue its commitment to providing information and tools through healthcare providers to as many moms as possible. We want them to have the support needed to make the decision to start, and to continue, breast-feeding."

 

 

The new portal, also accessible via Lansinoh’s homepage, offers a number of resources to better equip lactation professionals and other healthcare professionals with the tools to respond to their patients’ questions and needs, including:

 

 

  • Breast-feeding 101 for the pregnant and new mom, featuring such information as checklists to prepare for breast-feeding before giving birth, breast-feeding myths vs. facts, what to expect, benefits of breast-feeding and tips for getting dads involved;
  • Upcoming national and local events for lactation professionals and healthcare providers where Lansinoh will have a presence through support, donations and exhibits;
  • Tips from Lansinoh breast-feeding educators about pumping and storage;
  • Details, including research-based evidence, on the efficacy and safety of Lansinoh products;
  • How-to videos illustrating breast-feeding techniques and product use;
  • Comprehensive resources list for professionals and moms; and
  • Featured breast-feeding news and advice from the Lansinoh-sponsored blog, ByMomsForMoms, Facebook page and Twitter page.

 

 

Beginning later this year, professionals will be able to order samples of Lansinoh products directly through Lansinoh Professional.

 

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HEALTH

NPA leader weighs in on what elections mean for industry

BY Michael Johnsen

WASHINGTON This year’s elections may prove to be a boon to the business of dietary supplements and other natural alternatives, according to John Gay, Natural Products Association executive director and CEO. “This was the most remarkable election in my 25 years in Washington,” he said, “and the effects will be felt almost immediately.”

For example, Rep. Henry Waxman, D-Calif., who must now step down as chairman of the House Energy and Commerce Committee, is seen as a potential positive for the industry, Gay said.

 

The Energy and Commerce Committee oversees the Food and Drug Administration.

 

 

With additional authority unlikely to be granted by the new Congress, NPA expects federal regulators to test the limits of their existing powers. “We support their actions aimed at getting the bad actors out of the market,” Gay said, “but it is a problem if they target the legitimate industry, especially if they go beyond the current law to do so.”

 

 

In the Senate, industry champions, such as Sens. Orrin Hatch, R-Utah, and Tom Harkin, D-Iowa, remain well-positioned “to continue their work,” Gay said. One wild card is Sen. John McCain, R-Ariz. “Will he introduce another version of his Dietary Supplement Safety Act, or will he continue to work with Sen. Hatch? That is a key question,” Gay said.

 

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KidKupz arriving at Walgreens

BY Michael Johnsen

NEW YORK KidKupz on Tuesday announced its new medicine-dispensing cups soon will be available nationwide through Walgreens.

 

The KidKupz are fruit-flavored medicine dispensing cups that contain 2 g of sugar and no high-fructose corn syrup.

 

 

"We launched KidKupz with the goal of making the act of taking medicine fun for kids — less of a chore and more of a treat," stated Jill Addeo, KidKupz president. "Now, with KidKupz available through Walgreens, parents and caregivers nationwide have easy access to this safe and effective way to make sure the medicine goes down."

 

 

Suggested retail price for consumers is $4.99 per package, which includes six dosage cups with fruit-flavored rims. Variety packs also are available at a suggested retail price of $19.97.

 

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