HEALTH

Lansinoh Laboratories expands product offering

BY Michael Johnsen

LAS VEGAS — Lansinoh Laboratories is expanding its product offering with six new items for mass outlets in 2014, which are being introduced this week at the ABC Kids Expo, the company announced Wednesday.  

The items are inspired by Lansinoh’s new Pump-Store-Feed system, and are designed to make breastfeeding as convenient as possible. The new products include two breast pumps and a redesign of the Lansinoh mOmma bottle. 

Lansinoh’s Pump-Store-Feed system includes an interchangeable group of products that allow nursing moms to express breastmilk directly into bottles that can then be used to either feed right away with the Lansinoh mOmma NaturalWave nipple, or stored until needed.

"We listen closely to the everyday experiences and changing priorities of breastfeeding mothers and their healthcare advisors to guide our product development," stated Gina Ciagne, senior director of health care and media relations for Lansinoh. "We have taken their invaluable insight and brought it to life in our 2014 product line. Transitioning from pumping to storing breastmilk to feeding baby will now be a seamless experience for Lansinoh moms."

Available in stores nationwide beginning in 2014, Lansinoh’s new products include:

  • Lansinoh Signature Pro Double Electric Breast Pump. A JPMA 2013 Innovation Awards Finalist, it is the only pump with three customizable pumping styles to maximize mom’s milk production and comfort. With Lansinoh’s new emphasis on Pump-Store-Feed, the Lansinoh mOmma Bottle and NaturalWave Nipple are compatible with the Signature Pro, meaning mom can now pump directly into bottles and use nipples with them for an easy Pump-Store-Feed option. Suggested retail price is $149.99;
  • Lansinoh Manual Breast Pump. Created with the occasional pumping mom in mind, the Lansinoh Manual Pump is the only pump to include two sizes of flanges for a perfect fit, an ergonomic easy-express handle, and two unique stimulation and expression modes, which means more milk in less time. It is also compatible with the new mOmma Bottle and NaturalWave Nipple, meaning mom can now pump directly into bottles and use nipples with them for an easy Pump-Store-Feed option. Suggested retail price is $34.99;
  • Redesigned Lansinoh mOmma Bottle with NaturalWave Nipple. The NaturalWave Nipple is ideal for breastfeeding mothers who occasionally have to be apart from their baby and want to resume nursing when they’re back together. Based on more than 50 years of research, the NaturalWave Nipple is designed to enable baby to engage in the same natural sucking actions learned at the breast, meaning a smooth transition from breast to bottle and back again. In line with the Pump-Store-Feed emphasis, the bottle is now easier to hold and compatible with both new Lansinoh Breast Pumps. Suggested retail price falls between $9.99 and $26.99, depending on size and quantity;
  • Lansinoh Breastmilk Storage Bottles. For the breastfeeding mom who needs a safe and dependable storage option for breastmilk, Lansinoh Breastmilk Storage Bottles contain a specially designed sealing disk to provide secure protection for storage in the refrigerator or freezer. The Storage Bottles work with both the Lansinoh Signature Pro and Manual Breast Pump, so breastmilk can be expressed directly into bottles. Attach the NaturalWave Nipple for feeding. Suggested retail price is $10.99;
  • Lansinoh Simple Wishes Hands-Free Pumping Bra. This new Pumping Bra allows mom to multi-task while pumping with any double electric pump, including the Lansinoh Signature Pro. It is the only adjustable pumping bra that changes as mom’s body changes, maintaining a tight fit over time due to its 10" adjustable Velcro back panel. Available at Babies R Us, buybuy BABY, Target and Walmart.com. Suggested retail price is $39.99; and
  • Lansinoh Extra Pumping Set. Designed for busy moms who are on the go and want the convenience of having an extra pump set. Ideal for working moms who want one set at work and one at home. Comes with two interchangeable bottles that fit with the Lansinoh Signature Pro and Manual Breast Pumps, Comfort Fit flanges and a NaturalWave Nipple. Suggested retail price is $39.99.

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Online shoppers actively seeking Rx and OTC solutions

BY Michael Johnsen

NEW YORK — Contrary to the pharmaceutical industry’s commonly-held belief that active Rx and OTC brand consumers are harder to find online than offline, a new study released Tuesday reveals that the online audience is just as active — and for select categories, more active — than the general population. Crossix Solutions, a consumer healthcare marketing analytics firm, evaluated sample Rx and OTC transactional data from the Crossix proprietary data network of more than 100 million consumer records and the Crossix Digital Impact panel of 7 million opted-in online consumers, to compare the Rx and OTC purchase behavior of the two populations during the 12-month period prior to the study.

“For years, the perception throughout the pharma industry has been that the online channel represents a less targeted audience, relative to more traditional, offline channels,” stated Dan Stein, Crossix SVP, product strategy and analytics services. “Our study dismisses this myth, and should give brand marketers and digital media agencies alike greater confidence in their ability to reach their desired audiences within the online space, across all types of publishers and sites.”

While the overall Rx and OTC purchase behavior of the two populations suggests parity, Crossix discovered more pronounced variances in specific treatment categories, particularly for Rx treatments. For example, the online audience indexed higher within categories related to lifestyle, such as contraception, and such psychological conditions as depression and ADHD. Conversely, the online audience indexed lower for chronic and life-threatening conditions most commonly associated with an aging population, such as stroke, heart disease and high cholesterol. 

These variances do not take into account the incremental impact of audience targeting for online media campaigns, which would yield considerably more active audiences across all categories. 

See Table 1, below, for the indices by treatment category. The full list of category data can be viewed at www.crossix.com/digital-impact.

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Heel launches homeopathic Reboost cough-cold line

BY Michael Johnsen

ALBUQUERQUE, N.M. — Heel on Tuesday announced the launch of the Reboost product line, which includes four of the company’s homeopathic cold, cough and flu products. The line is now available at a variety of fine natural health stores and pharmacies, including Whole Foods Market and Sprouts Farmers Market.

“There is growing consumer demand for natural alternatives to traditional over-the-counter cold and flu medications,” stated Cliff Clive, CEO of Heel. “We are excited to offer an affordable product line to the marketplace that provides multi-symptom relief for cold and flu.”

The new range of products includes Nasal Spray (0.68 fluid ounces) for the temporary relief of minor nasal symptoms, Throat Spray (0.68 fluid ounces) for the temporary relief of minor pain from sore throat and pain from canker sores, Tablets (100 count) for the temporary relief of minor flu symptoms and Cough Syrup (4.23 fluid ounces) for minor cough and chest congestion relief. 

Most recently, Reboost was recognized at the 2013 Natural Products Expo West with a NEXTY nomination from New Hope. NEXTY nominations are given by New Hope to upcoming products that they believe will create buzz in the natural products landscape. 

 

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