Lansinoh’s Michelle McLaughlin discusses what’s behind the growth in the natural feeding market, and what the company is doing to capitalize on the 8-of-10 new moms who plan to initiate breast-feeding this year.
Just in time for Super Bowl Sunday next week, Walmart and Procter & Gamble are teaming up to make a play for female NFL fans with a two-part effort that's all social and mom-centric, according to Ad Age (Ad Age). Read more
Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its “beyond the brands” strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health for its Executive Viewpoint video series Read more
“You have got to get real and get back to the customer.” That’s critical advice Family Dollar EVP and chief merchandising officer Jason Reiser had for vendors looking to bring value to the dollar store channel, in a special video interview with DSNTV. Read more
Ken Martindale, president and COO of Rite Aid, discussed the challenges involved and the careful process behind the reinvention of a brand, and shared the story of Rite Aid’s own reinvention as a company — and the decisions and strategies its leaders put in place to drive that transformation — at a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. Read more