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Lansinoh appoints VP sales

BY Allison Cerra

ALEXANDRIA, Va. — Scott Higgison has been appointed to serve as VP sales for Lansinoh, the company said.

As part of his new role, Higgison will handle all sales operations for Lansinoh portfolio of brands and products, including Lansinoh, Lansinoh mOmma, mOmma and Earth Friendly Baby. He also will serve as an integral leader in the launch of the new Lansinoh TheraPearl 3-in-1 Breast Therapy pack. He will report to Lansinoh CEO Kevin Vyse Peacock.

Prior to his new role, Higgison served as corporate adviser for Quix Products and held various roles at such companies as Combe and Playtex Products.

"The Lansinoh team could not be more thrilled to welcome Mr. Higgison," Lansinoh CEO Kevin Vyse Peacock said. "We are confident that his strong record of sales and marketing success, combined with an intricate understanding of our industry, will help us leverage our company’s objectives, growing portfolio and ongoing dedication and mission to meet our customers’ needs."


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Study says low to moderate drinking during pregnancy has no effect on children’s brain development

BY Allison Cerra

NEW YORK — A new study conducted by Denmark researchers revealed that low to moderate alcohol consumption during the early stages of pregnancy may not be as dangerous as previously thought.

According to findings published in BJOG: An International Journal of Obstetrics and Gynecology, researchers analyzed data from more than 1,600 women in the Danish National Birth Cohort. The amount of alcohol consumed by the women during their pregnancy was classified as either none, low (one to four drinks per week), moderate (five to eight drinks per week) or high (nine or more drinks per week). Binge drinking was defined as having five or more drinks on a single occasion. Children born to these women were assessed — IQ, attention span and thinking skills — at 5 years old. Overall, low to moderate weekly drinking during pregnancy, as well as binge drinking, had no significant effect on the children’s brain development, the team reported. The researchers did find, however, a link between high levels of drinking during pregnancy and lower attention spans in children at age 5.

Despite the findings, experts who reviewed the research said it shouldn’t change standard recommendations made by doctors.


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Htaylor1 says:
Sep-06-2012 10:27 pm

I find that during the pregnancy period, mothers should know better than to take care of their health. Though research and studies have shown that moderate drinking isn't significantly damaging to fetuses, it doesn't mean that mothers should go out and get themselves drunk. It still pays to take care of your body especially when your habits affect two lives. Henry Taylor - http://www.paternitycentre.co.uk/blogs/

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Retailers watch As Seen On TV sales grow

BY Barbara White-Sax

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands. “The products have sell-through rates that are at least 10% and can approach 30%.”

With a life cycle of 12 to 18 months, the category is dependent on a steady flow of new introductions, and manufacturers have plenty in the pipeline. The big winner this year for TeleBrands is OrGreenic cookware. “Frying pans are the most frequently used piece of equipment in the kitchen, so people replace them frequently,” Khubani said. “By 2015, the government will outlaw Teflon, so people are looking for an alternative. People are more tuned into health and are moving away from plastic to glass storage as well.”

Khubani said the drug channel has gotten behind the five-piece OrGreenic set, which retails for $99.99. Individual frying pans, which retail for $29.99, also are top sellers. Other hot household items are TeleBrands’ Lint Lizard and Sticky Buddy. New introductions for 2012 are the InstaBulb, a two-pack of peel-and-stick battery-powered lights that ships in July and will retail for $10.

Sticky Buddy will go head-to-head with Vince Offer’s Schticky. “Those two items will be duking it out at retail for the next few months,” said Jordan Pine, president of SciMark Corp. Pine said other hot new products are APG’s EZ Eyes keyboard, Allstar’s Trendy Top and Idea Village’s Music Bullet mini portable speaker.

In June, Idea Village is introducing the Boom Cube, a 1-in. cube-shaped, battery-operated speaker that fits on a key ring. The cube will come in a number of different fashion skins, from camouflage to cow-print, and will retail for $10.99.

Another new introduction in time for summer is Idea Village’s Shimmer Body Art, glitter tattoos that are rolling out in June and retail for $9.99.
Plush continues to be a hot category. As a follow-up to its wildly successful Pillow Pet franchise, Ontel recently launched Dream Lite, plush pets that include a magical night light. The new product retails for $39.95. Trend Marketing’s Happy Napper play pillow, which retails for $14.99, also is a popular addition to the category.

Retailers are dedicating more space to the category year-round and are carving out endcaps for specific product assortments at key times during the year. “CVS has committed space to the category, Walgreens fluctuates and Walmart is upsizing,” Pine said.

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