HEALTH

Lansinoh acquires mOmma brand

BY Michael Johnsen

ALEXANDRIA, Va. — Lansinoh Labs on Wednesday announced its acquisition of the Italian-designed mOmma brand of baby-feeding products and accessories.

Terms of the deal were not released.

“We are excited to bring mOmma technology, innovation and design to parents and babies in the United States,” stated Kevin Vyse-Peacock, Lansinoh CEO. “MOmma products bring fun and encourage motor skill development and discovery. Our heritage serving the needs of breast-feeding mothers and babies aligns with the dedication and culture of mOmma. Parents and babies can now grow with Lansinoh and mOmma with a complete first-class feeding and accessories product portfolio.”

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Wellness Workdays adopts Stayhealthy total body composition system

BY Michael Johnsen

HINGHAM, Mass. — Wellness Workdays on Wednesday adopted the Stayhealthy total body composition system to provide state-of-the-art measurement tools to increase the effectiveness of employee wellness programs. Wellness Workdays, a consulting firm based here, creates worksite wellness programs to inspire employees to make simple and positive changes and improve their health while working to lower healthcare costs for the employer.

“It is companies like Wellness Workdays, under the leadership of Debra Wein, that have shown that positive healthy outcomes can be achieved when technological innovation is coupled with science and strategy in the workplace,” stated Tommy Thompson, former secretary for the Department of Health and Human Services. “Wellness Workdays continues to be an active player in the fight against obesity and other chronic diseases in our country.”

Historically, companies used participation in wellness programs with attendance or self-report as a measure of success. Today, employers are seeking to promote strong employee engagement and measure both behavioral change and cost avoidance. Providing employers with actual measures of employees’ participation in lifestyle activities is an integral part of any successful wellness program, the company stated.

The system integrates Stayhealthy’s FDA-cleared, personalized health measurement and assessment tools with comprehensive Web-enabled tracking and reporting capabilities — right to each employees’ personalized dashboard every day.

“We were excited to integrate Stayhealthy’s innovative technology into our current program offerings, as are many of our corporate clients,” said Debra Wein, Wellness Wordays president. “As healthcare costs rise, employers are looking for verifiable data and cutting-edge technology to measure the success of their wellness programs, and Stayhealthy’s technology allows us to do just this. From the Stayhealthy total body composition management system to the Stayhealthy health center kiosk, we utilize these new solutions to truly help employees better reach their wellness goals and help employers finally manage ever-rising healthcare costs.”

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Salonpas features presidential parody in new online ad campaign

BY Michael Johnsen

HONOLULU — Hisamitsu America earlier this week announced the release of two videos featuring an Obama look-alike applying Salonpas to ease the aches and pains of a “presidential magnitude.”

Hisamitsu noted it may be the first pharma company to use a parody of President Obama in its advertising, a controversial factor that should help generate a buzz around the videos.

The first two videos of the “Fauxbama” series are available at YouTube.com/MrSalonpas. The other two videos will be available in the coming weeks.

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