BEAUTY CARE

Lands’ End enters body care category

BY Antoinette Alexander

DODGEVILLE, Wis. — Lands’ End is looking to further its position as a lifestyle brand by entering the body care category with the launch of its Coastal Living Body Care Collection.   

The body care collection, comprised of lavender and honey blossom scented body lotion, hand cream and body wash, is now available at landsend.com.

"The launch of this exciting new collection comes on the heels of months of research and development," said Michele Donnan-Martin, chief merchandising and design officer for Lands’ End. "We set out to create a skin care collection that refreshes, soothes and nourishes from head to toe. One that embodies a fragrance that transports the wearer to a lighthouse by the sea, capturing the essence of our nautical brand heritage.  I think the delicate balance of lavender and nourishing honey blossom does just that."

The Fresh Lavender and Honey Blossom Nourishing Body Lotion is a blend of lavender and honey. The formula features hydrating shea butter extracts to moisturize and condition the skin while vitamin E helps protect skin from daily damage. The Coastal Living Body Lotion is priced at $16.50.

Designed to soften, smooth and replenish dry skin, the Fresh Lavender and Honey Blossom Soothing Hand Cream features naturally occurring oils and emollients to hydrate and strengthen skin. It pairs aloe with vitamins A and E to help protect skin from daily damage. The Coastal Living Hand Cream is priced at $8.50.

The Fresh Lavender and Honey Blossom Refreshing Body Wash is designed to gently cleanses without stripping, drying or damaging the skin’s natural moisture barrier. It is priced at $14.50.


Just in time for Valentine’s Day, Lands’ End is also offering three limited-edition gift sets, beginning Feb. 1, at landsend.com. The Coastal Living Three-Piece Gift Set featuring full-sized bottles of the Coastal Living body lotion, hand cream and body wash, valued at $39.50, will be available to shoppers for $34.50. The limited edition Coastal Living Canvas Gift Set pairs Lands’ End’s small open top canvas tote with full-sized bottles of the Coastal Living Body lotion, hand cream and body wash, a $60 value, for $39.50. Finally, the Coastal Living Oxford Gift Set features full-sized bottles of the skin care trio with an Oxford Cosmetic Case, valued at $59.50, for $39.50. 

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Gillette to launch brand’s first body razor

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

A recent study conducted by Gillette shows that 73% of U.S. men have shaved or trimmed some part of their body before, and 84% of men who currently shave at least one body part say they shave it year round. 
 
While body shaving is becoming more and more popular, men have largely been navigating without the proper tools, instead experiencing itchiness (50%), nicks and cuts (45%), and not being able to get a close shave (35%), according to Gillette. A close look at male grooming practices shows that difficulty in shaving below the neck often stems from that terrain being very different from the face and neck. While the growth of body shaving has been rapid, men have had limited options. Enter the Gillette Body razor.

The new Gillette Body Razor includes an engineered designed so guys can effortlessly shave below the neck. It has a rounded head cartridge, three lubricating bars, a non-slip grip, and forward-facing pivot head to help it glide comfortably over all body contours. Both system and disposable versions are available.

The Gillette Body Razor has a suggested retail price of $7.97. It will be available in retail stores beginning Feb. 14 and will be enhanced by its two complementary products — Gillette Body Non-Foaming Shave Gel and Gillette Body 2-in-1 Wash & Shave.

 

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P&G’s new Crest Be aims to offer ‘unexpected experience’

BY Antoinette Alexander

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” stated Rishi Dhingra, marketing director for P&G. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health, but also allow for an unexpected experience through flavors that offer personal expression.”

Crest Be Lime Spearmint Zest starts out with a fresh, juicy and fragrant taste and finishes with a touch of lingering coolness. The lime enhances and complements the spearmint flavor.

Crest Be Vanilla Mint Spark plays off of a favorite combination with two notes that blend well. The vanilla provides a contrast to the sharpness of the peppermint, and this toothpaste will leave a unique minty aftertaste that is cool and refreshing.

Crest Be Mint Chocolate Trek opens with a creamy cocoa flavor that provides an indulgent and decadent experience. The cocoa flavor evolves into a minty cool sensation and ends with a lingering fresh feeling.

The new Crest Be toothpastes will begin to be available the first week of February and will retail for $4.99 each.

 

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