BEAUTY CARE

Lander rolls out in West Coast Rite Aid stores

BY Michael Johnsen

GRAND RAPIDS, Mich. Grand Brands on Tuesday announced the debut of its new Lander line of bubble baths, shampoos and men’s and women’s body washes at 751 West Coast Rite Aid stores this June.

The product line will feature several new additions created exclusively for Rite Aid including new label designs and a convenient hand pump. It will also be the first time the brand’s shampoo and body washes are available in a 64 oz. size and mark the debut of the brand’s new Lander Men’s body wash.

“Customers have been continuously asking for the 64 oz. Lander Bubble Bath in California and other Western states,” stated Susan Hunt, CEO of Grand Brands, the parent company of Lander. “They love the natural ingredients in our products like the real honey and milk we use compared with other value brand options on the market. In addition, all our bubble bath products are made in the U.S. and are of the highest quality.”

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Estee Lauder expands business with Smashbox acquisition

BY Antoinette Alexander

NEW YORK Estee Lauder has signed an agreement to acquire prestige cosmetics company Smashbox Beauty Cosmetics, a move that Estee Lauder believes will expand its reach to new and younger consumers in the prestige channels.

Financial terms of the deal, which is expected to close in July, were not disclosed.

According to Estee Lauder, it will leverage its international experience as it looks to growth the brand and engage Smashbox’s expertise in digital and social media.

Brothers Dean and Davis Factor, great-grandsons of the makeup legend Max Factor, founded Smashbox Beauty Cosmetics in 1996. 

Dean Factor, co-founder and CEO, and Davis Factor, co-founder, chief creative officer and celebrity photographer, and Budd Taylor, president, will each play key roles with respect to these activities and the continued success of Smashbox. Smashbox will continue operating out of its Los Angeles office.

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Cetaphil to launch Restoraderm line

BY Antoinette Alexander

FORT WORTH, Texas Cetaphil — a Galderma Laboratories brand of cleansers and moisturizers — in the coming months is launching its new Cetaphil Restoraderm line for consumers with eczema and atopic dermatitis.

Hitting retail stores by August is the new Cetaphil Restoraderm skin-restoring body wash and skin-restoring moisturizer. Both products are designed to enhance the skin’s ability to store hydration and help repair the epidermal barrier as part of a dermatologist-recommended daily routine for the management of eczema.

People suffering with eczema and atopic dermatitis lack the production of natural moisturizers that serves as a barrier against viruses and bacteria and have a deficiency in ceramides, which hold skin cells together and form a healthy skin barrier. The lack of natural moisturizers and ceramides is what dictates eczema and atopic dermatitis symptoms, leaving the skin dry, itchy and painful.

The products will have an average price of $14.99 each.

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