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Land O’ Frost launches sub sandwich kit

BY Allison Cerra

LANSING, Ill. Land O’Frost announced the launch of its first Sub Sandwich Kit, featuring consumer favorites smoked ham and oven roasted turkey in the same package.

“The Land O’Frost Sub Sandwich Kit caters to busy moms who want convenience, value and consistent quality in everything they purchase for their families,” said Land O’Frost President David Van Eekeren. “All Sub Sandwich Kits are prepared with finest cuts of ham and turkey, which are slow-roasted to a tender perfection to deliver our signature great tasting lunchmeats.”

The Land O’Frost Sub Sandwich Kit differs from similar products on the market thanks to its special packaging design. Inside each Sub Sandwich Kit, the ham and turkey are packaged separately, ensuring the lunchmeat flavors don’t overlap and promising maximum freshness after each use.

The kit caters to the taste buds of individual consumers. If kids crave simply a ham sandwich or want turkey, this kit accommodates those options. And, making a loaded sub is just as simple.

Land O’Frost continues to be one of the most consistently growing brands in the packaged luncheon meat category in the United States, marketing its products in traditional supermarkets and through mass merchandising, and club store channels. Land O’Frost branded products can be found in the supermarkets and mass merchandisers that account for nearly 90% of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. territories.

Sub Sandwich Kits are available wherever Land O’Frost products are sold.

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‘Crave the wave’ with a new energy drink

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. A new energy beverage and a spokesperson with pizzazz are coming to a major city near you.

Ocean Spray, accompanied by fitness guru Richard Simmons, will be embarking on a three-city “Ring in Spring Natural Energy Tour” to reenergize Americans. The company will unveil full-scale Cranergy Fuel Stations in Miami, Chicago and Philadelphia to dispense free samples of its Cranergy Energy Juice Drink.

According to a study from Yankelovich MONITOR 2008, 50% of Americans are reportedly too tired to do the things they enjoy. Between Simmons’ pep and the invigorating taste of Cranergy Energy Juice Drink, the tour will give Americans the healthy lift they need to enjoy the extra hours of daylight this spring.

Ocean Spray Cranergy Energy Juice Drinks are made with green tea extract, which is a natural source of caffeine; five B-vitamins, which support healthy energy production; and vitamin C, which can help boost immunity.

While Simmons invigorates the crowd with his lively aerobics routines and spirited panache, fuel station attendants will pump more than 70,000 samples, amounting to more than 5,000 gallons of Cranergy Energy Juice Drink as well as distribute Ocean Spray’s Craisins Sweetened Dried Cranberries 100-Calorie Packs.

Coupons for Cranergy will also be available nationally at www.cranergy.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Drank begins distribution in Mississippi

BY Allison Cerra

HOUSTON Innovative Beverage Holdings’ “extreme relaxation beverage” has entered the Mississippi market.

Innovative’s beverage, called drank, will be distributed by Anheuser-Busch partner Mitchelle Distributing Co. As a full-service distributor operating in the region since 1947, and Anheuser-Busch wholesaler since 1953, Mitchell brings beverages to more than 1,000 on-and-off-premise accounts in the Meridian, Leland, Columbus, and Tupelo, Miss.markets, affording drank valuable shelf space at a host of convenience stores, groceries and other retailers throughout the region.

“We are very excited about bringing drank into our network.,”said Manny Mitchell, owner and president, Mitchell Distributing Company. “They have essentially created a new beverage category, an innovation we can leverage to create an additional revenue stream. Not only does drank offer our consumers a functional, non-alcoholic beverage with superior taste, it also comes with impressive national marketing support and dedicated customers.”

 

Earlier this month, Innovative announced it began distribution in Southwest Missouri.

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