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Lance Cracker Creations adds two new flavors to lineup

BY Allison Cerra

CHARLOTTE, N.C. — Snyder’s-Lance is boosting its Lance Cracker Creations line with two new flavors.

New garden vegetable and parmesan herb varieties feature flavors that are baked into the sandwich cracker and feature a cream cheese filling, the company said.

Cracker Creations are larger than traditional Lance sandwich crackers and will be packaged in convenient twin packs with six twin packs per box.

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2011 batch of Samuel Adams Utopias hits store shelves

BY Allison Cerra

BOSTON — Samuel Adams’ extreme beer is hitting store shelves just in time for Father’s Day.

The brewer said that its 2011 batch of Samuel Adams Utopias, which tout 27% alcohol by volume, is available this month. The release marks the ninth year the limited-edition beer line has been released. The 2011 batch of Samuel Adams Utopias is a blend of liquids that have been aged in a variety of wood casks for up to 18 years, the company said.

Samuel Adams Utopias is sold at a suggested retail price of $150.00 per bottle and will be sold at specialty beer and liquor stores.

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Mars Chocolate asks consumers to help reunite M&Ms

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

The company said that the candies, represented by Yellow, Red, Blue, Orange and Ms. Green, have gone their separate ways, but is hoping consumers will help reunite them through a new campaign/ contest, called "Reunite ‘M.’" Through Sept. 15, consumers have the chance to win prizes valued at more than $1.5 million, including $100,000 to one individual, by purchasing select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

More information about the contest can be found on M&M’s Facebook page.

"Our M&M’s spokescandy crew has literally been the face of our brand for many years, and we’re not taking the news of the separation lightly," Mars Chocolate North America chief consumer officer Debra Sandler. "We’ve initiated a full-fledged "Reunite ‘M’" campaign and we hope America will join forces to help us get them back together."

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