BEAUTY CARE

Lake to introduce smaller version of Persani spray pen

BY Antoinette Alexander

JACKSON, Wis. Hand sanitizer Persani, by Lake Consumer Products, is launching in January a smaller, travel-sized version of its spray pen, which is expected to be popular among business travelers and others who want on-the-go convenience.

The Persani pen is similar in size to a tube of lip balm and offers about 50 sprays of hand sanitizer. It promises to eliminate 99.99 percent common disease-carrying germs on contact.

The hand sanitizer incorporates vitamin E and aloe to moisturize the skin as well as SmartScent technology, an exclusive formula that eliminates unwanted odors from the hands.

The new travel-sized Persani pen will carry a suggested retail price of $1.49.

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Lornamead’s Finesse gets a new look

BY Antoinette Alexander

STAMFORD, Conn. Personal care company Lornamead is celebrating Finesse’s 25th anniversary with new packaging throughout the entire range of shampoos, conditioners and styling products.

The new packaging features a three-dimensional burst, designed to reflect the nature of all three formulations using primary colors. For example, Enhancing Shampoo is blue, Moisturizing Shampoo is pink and Volumizing is green.

“On the occasion of the brand’s 25th birthday, it was fitting that this popular hair care line from the ‘80s got an update,” stated George Russell, chief executive officer of Lornamead.

New York-based firm Muts & Joy designed the new packaging.

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L’Oreal to acquire Turkish hair care company

BY Antoinette Alexander

PARIS L’Oreal group has announced an agreement to acquire Turkish hair care products company Canan.

The deal is subject to closing conditions and customary governmental review, including antitrust clearance. L’Oreal expects that the acquisition of Canan will be accretive from 2009.

Founded in 1981, Canan achieved sales of €26 million in 2006, mainly through its brand Ipek, which is in fourth position in the mass-market hair care segment.

Ipek is widely distributed throughout Turkey, both in mass market and traditional retail outlets. Canan has a factory near Istanbul.

According to Patrick Rabain, president of consumer products, “The Turkish cosmetics market is expanding strongly and has a very large growth potential. The acquisition of Canan will bolster our positions in hair care products, the largest segment in the market. With its commercial dynamism and its extensive presence in retailing channels, Canan will also accelerate the development of the division’s other brands.”

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