Laclede introduces Biotene anti-plaque toothpaste
RANCHO DOMINGUEZ, Calif. Laclede, the makers of Biotene for dry mouth, has introduced Biotene PBF Plaque-Biofilm dissolving Toothpaste.
Plaque is a biofilm created by bacteria to hide within. If not controlled, plaque can lead to hard to remove tartar, excessive bacterial growth, tooth decay, gum disease and bad breath.
Biotene PBF’s dissolves excessive plaque-biofilm, freshens breath longer and brings out the natural whiteness in teeth, according to the company. The toothpaste also contains Biotene’s LP3 salivary enzyme system to strengthen the natural antibacterial system found in saliva.
Biotene PBF Toothpaste, is sweetened with Xyitol to fight cavities and does not include any Sodium Lauryl Sulfate. Biotene PBF Toothpaste is for anyone with excessive tartar, dry mouth or oral irritations.
Beiersdorf uses StoreBoard Media for CVS Nivea product launch
NEW YORK StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has announced that its indoor billboards are being utilized by Beiersdorf AG to deliver branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.
Beiersdorf’s StoreBoard campaign is featured on the 5-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.
StoreBoard Media has the rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 pharmacy retailers stores nationwide, including CVS, Walgreens, Duane Reade, Longs Drug Store, Jewel-Osco and USA Drug, generating more than a billion monthly gross impressions. StoreBoard advertising panels occupy approximately 85 square feet within each store.
Gillette, MLB present Rookie of the Month award
BOSTON Procter & Gamble’s Gillette brand is partnering with Major League Baseball to present the MLB Rookie of the Month Award to the American League and National League top-performing rookie each month.
Baseball fans will have a voice in selecting the Rookie of the Month winners by voting online at www.mlb.com/gillette each month. Nominees are selected from all eligible players by pre-determined on-field statistical criteria. The online fan vote will represent 20 percent of the overall vote with the remaining votes coming from a team of baseball writers and Club broadcasters.
Once voting is concluded, Gillette, Major League Baseball and MLB Advanced Media will announce the winning rookie and will congratulate the winners online. Gillette will also present the award winners with a MLB Rookie of the Month trophy following the announcement and will make a donation to a charitable organization in the award recipient’s name.