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Lack of deals, millennial disinterest translate to weak consumables sales

BY Ryan Chavis

SHELTON, Conn. — A recent study of the consumables category revealed that weak promotional deals and a disinterest among women in the millennial age group are translating to sluggish sales. 
 
The Consumer Value Study of Consumables, conducted and sponsored by TABS Group in conjunction with the Promotion Optimization Institute, showed that total purchases of consumable items are flat when compared with a year ago. The study defines consumable categories as carbonated beverages, salty snacks, cereal, yogurt, water, ice cream, cookies, fruit juice, refrigerated juices, crackers, frozen pizza, frozen novelties, candy, popcorn and isotonics.
 
The study revealed that shoppers increased their search for deals across multiple retailers, but a lack of quality deals in the consumables category led to poor sales. Participation increased only in rebates and comparison shopping for better deals across retailers, according to the study. The only type of outlet that had a noticeable increase in consumable purchases were dollar stores (23%). The study also found a shift of consumable purchases to smaller format channels. A lack of low-price deals has been inhibiting consumable sales at grocery stores. 
 
“More promotions mean more sales. But it’s not that simple," said TABS Group CEO Dr. Kurt Jetta. "The promotions have to be easy for the shopper to carry out and represent enough savings for them to cause a big jump in corporate profits.” 
 
The study also revealed a trend in average consumables purchases among male and female millennials: Sales are down 14% overall among females, but up 6% among males. Women in this age group are making healthier eating decisions. Additionally, they're living at home longer, which allows them to spend money on expensive, healthy food choices. 
 
“Retailers need to embrace the fact that consumers will always want and need quality deals,” Jetta added. “Sellers of consumables should have a promotional strategy that includes both active and passive deal tactics and aggressive promotional discounting.”
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CVS Health, Direct Relief to donate $1M in flu shot vouchers to uninsured

BY Antoinette Alexander

 

WOONSOCKET, R.I. and SANTA BARBARA, Calif. — CVS Health and Direct Relief have teamed up to provide $1 million in flu shot vouchers to community health clinic patients in underserved communities who lack health insurance.

Nearly 100 participating clinics will identify uninsured individuals from their existing patient populations and provide them with a flu shot voucher that is redeemable at any CVS/pharmacy or MinuteClinic location.

"Cost should not be a barrier to receiving important preventive health care such as a flu vaccination. While most insurance plans fully cover the cost of a flu shot, our partnership with Direct Relief will help ensure that thousands of uninsured patients will have access to a flu shot at CVS/pharmacy or MinuteClinic at no cost to them," stated Papatya Tankut, VP of pharmacy affairs at CVS Health.

Direct Relief's network is comprised of more than 1,200 community health centers and clinics nationwide.

"While flu shots offer the best protection against influenza viruses, too many families with low incomes and without insurance are unable to afford the vaccination," said Damon Taugher, director of U.S. programs at Direct Relief.  "Direct Relief is delighted to work with CVS Health to help protect thousands of people who are in tough financial situations access a flu shot at no cost to them this season."

Community health clinics that received flu shot vouchers are located in the following metropolitan areas:

•    Boston
•    Chicago
•    Dallas
•    Detroit
•    Houston
•    Los Angeles
•    Miami
•    New York City
•    Newark, N.J.
•    Orlando, Fla.
•    Philadelphia
•    Phoenix
•    Tampa, Fla.
•    Trenton, N.J.

A list of select participating locations at which flu shot vouchers are now available for uninsured patients of the health clinics may be found at cvshealth.com/flu-shot-vouchers-participating-clinics.

The Centers for Disease Control and Prevention recommends that everyone ages 6 months and older get an annual flu shot.
 

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Tummy Co. signs Arie Luyendyk, Jr. to be Relief OTC Antacid brand ambassador

BY Michael Johnsen

LOS ANGELES – The Tummy Co. on Wednesday announced that the Season 8 runner-up of ABC’s "The Bachelorette" and a contender for the 19th edition of "The Bachelor," Arie Luyendyk, Jr., has signed to be a brand ambassador for its Relief OTC Antacid liquid heartburn relief brand.
 
“Whether it’s from eating fatty foods or the stress of a break-up, heartburn is like having an inferno in your chest,” Luyendyk said, “so finding fast relief is critical.”
 
Relief OTC Antacid is an orange crème-flavored drink that begins to work quickly by neutralizing acid. “Unfortunately, a growing number of people have all but givien up in finding fast relief,” said Doug daCosta, executive chairman of Tummy Co. 
 
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