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LA Times: Calif. Gov. Brown to ‘probably’ sign statewide ban on plastic bags

BY Antoinette Alexander

NEW YORK — California could become the first state to impose a statewide ban on single-use plastic bags.

The Los Angeles Times reported that, during a televised debate Thursday evening, Gov. Jerry Brown said he would “probably” sign a law that would ban plastic grocery bags.

The gubernatorial debate was with Republican rival Neel Kashkari, who said he would not sign the bill if he became governor, the article stated.

Last week, state lawmakers approved legislation banning plastic bags available to shoppers in such retail outlets as convenience stores, pharmacies and supermarkets. Under the bill, stores could charge consumers 10 cents for paper or reusable plastic bags as an alternative, the LA Times reported. Similar bans are already in place in more than 100 cities and counties in California.

Once signed, the ban would become effective July 1, 2015. It would extend to convenience stores and liquor stores a year later, the LA Times reported.

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Mylan launches generic version of Boniva injection

BY Michael Johnsen

PITTSBURGH — Mylan on Friday announced that it has launched ibandronate sodium injection, 1 mg (base)/mL, packaged in 3 mg (base)/3 mL pre-filled glass syringes, which is the generic version of Hoffmann-La Roche's Boniva injection. Mylan received final approval from the Food and Drug Administration for its abbreviated new drug application for this product, which is indicated for the treatment of osteoporosis in postmenopausal women.
 
U.S. sales of the product totaled approximately $18.4 million for the 12 months ending June 30, according to IMS Health.
 
Currently, Mylan has 288 ANDAs pending FDA approval representing $110.3 billion in annual brand sales, according to IMS Health. Forty-two of these pending ANDAs are potential first-to-file opportunities, representing $27.5 billion in annual brand sales, for the 12 months ending June 30, according to IMS Health.
 
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Boehringer Ingelheim to sponsor Univision’s singing reality competition ‘Va Por Ti’

BY Michael Johnsen

MIAMI — Univision on Thursday announced the official sponsors for its singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision. Hosted by TV personality Galilea Montijo, “Va Por Ti” features three teams of contestants, each mentored by popular Latin music artists including El Dasa, Dulce Maria and Jencarlos Canela.  
 
The show will feature Alejandra Guzman and Larry Hernandez as celebrity judges and one internationally renowned artist will be a guest judge each week. As integrated sponsors, Boehringer Ingelheim, Coors Light, Glade, Metro-PCS and Nissan North America will be prominently featured throughout the series in customized programming content, co-created with Univision, as well as through on-air branded spots. The show premieres on Sunday, Sept. 7 at 8 p.m. on the Univision Network.
 
“We know that our platforms provide powerful and one-of-a-kind engagement opportunities between brands and Hispanic consumers,” said Keith Turner, president of advertising sales and marketing, Univision Communications. “As more brands embrace the importance of engaging Hispanic consumers, we continue to develop culturally relevant platforms to help our marketing partners connect organically with this important audience.”
 
Boehringer Ingelheim will sponsor the “El Duelo” (Last Chance Duel) segment in which two contestants with the lowest votes fight for their chance to stay. The contestants will have an opportunity to perform one song before the judges decide who should be eliminated. BI also will sponsor the “La Revancha” (Afterlife) challenge in which eliminated contestants are featured in a digital only, one-on-one competition on Univision’s “Va Por Ti” website for a chance to get voted back onto the show. Viewers will vote digitally for their choice based on footage from the contestant’s last performance, and the online winner will be brought back for the TV show’s final phase. In addition to the in-show features, BI also will promote its campaign, “Cuida Tu Don,” which promotes awareness and diagnosis around Type 2 diabetes through a series of ads for which popular personality Don Francisco is the spokesperson. 
 
 
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