Boehringer Ingelheim to sponsor Univision’s singing reality competition ‘Va Por Ti’
MIAMI — Univision on Thursday announced the official sponsors for its singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision. Hosted by TV personality Galilea Montijo, “Va Por Ti” features three teams of contestants, each mentored by popular Latin music artists including El Dasa, Dulce Maria and Jencarlos Canela.
The show will feature Alejandra Guzman and Larry Hernandez as celebrity judges and one internationally renowned artist will be a guest judge each week. As integrated sponsors, Boehringer Ingelheim, Coors Light, Glade, Metro-PCS and Nissan North America will be prominently featured throughout the series in customized programming content, co-created with Univision, as well as through on-air branded spots. The show premieres on Sunday, Sept. 7 at 8 p.m. on the Univision Network.
“We know that our platforms provide powerful and one-of-a-kind engagement opportunities between brands and Hispanic consumers,” said Keith Turner, president of advertising sales and marketing, Univision Communications. “As more brands embrace the importance of engaging Hispanic consumers, we continue to develop culturally relevant platforms to help our marketing partners connect organically with this important audience.”
Boehringer Ingelheim will sponsor the “El Duelo” (Last Chance Duel) segment in which two contestants with the lowest votes fight for their chance to stay. The contestants will have an opportunity to perform one song before the judges decide who should be eliminated. BI also will sponsor the “La Revancha” (Afterlife) challenge in which eliminated contestants are featured in a digital only, one-on-one competition on Univision’s “Va Por Ti” website for a chance to get voted back onto the show. Viewers will vote digitally for their choice based on footage from the contestant’s last performance, and the online winner will be brought back for the TV show’s final phase. In addition to the in-show features, BI also will promote its campaign, “Cuida Tu Don,” which promotes awareness and diagnosis around Type 2 diabetes through a series of ads for which popular personality Don Francisco is the spokesperson.