BEAUTY CARE

La Senza to carry VS beauty line

BY Antoinette Alexander

MONTREAL La Senza has announced that the Victoria’s Secret Beauty line will now be available exclusively in La Senza lingerie stores throughout Canada.

“We are very excited to be introducing the Victoria’s Secret Beauty line into Canada,” stated Laurence Lewin, president and co-founder of the La Senza Corp. “This arrangement is ideal for La Senza and Victoria’s Secret Beauty and the line coordinates perfectly with the image of La Senza and offers our customers an outstanding shopping experience. This is a volume business.”

The line is comprised of lip glosses and eyeshadows, as well as a body care collection and two fragrances. Earlier this year, La Senza launched a 10-store market test in key areas throughout the country. The six-month trial was successful and did not dilute La Senza’s core business.

Victoria’s Secret Beauty will have a dedicated zone in each store. As of October, Victoria’s Secret Beauty products will be available in Canada exclusively at all La Senza and La Senza Express stores.

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What’s Hot: Cleaning up the natural way

BY DSN STAFF

Newcomer Pure & Natural is rolling out in February a cleansing bar and the packaging takes eco-conscious living to a new level in the mass market.

The bar is 98 percent natural, hypoallergenic, paraben-free and enriched with pure glycerin. The unique packaging, comprised of 100 percent post-consumer paper, is embedded with baby’s breath seeds that can be planted.

The cleansing bar is one of three products in the brand’s collection, which also includes a body wash and liquid hand soap that have 100 percent recyclable packaging.

According to the Natural and Organic Personal Care Products in the U.S. report from market research publisher Packaged Facts, the segment is expected to reach sales of nearly $10.2 billion by 2012.

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Consumers want to look good without spending

BY DSN STAFF

SCHAUMBURG, Ill. —Most Americans believe that the pressure to look good is escalating, but that doesn’t necessarily mean they are spending more dollars in the beauty aisle, according to the findings of a recent study.

Based on the findings of The Nielsen Co.’s global beauty survey, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before. However, only 23 percent of U.S. respondents said they spend more on beauty products and treatments.

The online survey polled nearly 26,500 consumers in 46 markets from Europe, Asia Pacific, the Americas and the Middle East.

“While culture differences abound, the pressure to look good is felt worldwide,” stated Shuchi Sethi, vice president of consumer products for Nielsen Customized Research. “That doesn’t necessarily mean that consumers are compelled to spend more on beauty products and treatments. It seems the older you get, the less you spend, as teens and consumers in their 20s spend more in this category.”

The research also found that when U.S. consumers do shop for beauty, most spend their money on hair care (81 percent), skin care (61 percent) and facial treatments (47 percent). In addition, 80 percent of U.S. respondents said they “very much” or “somewhat” agree that mass market health and beauty products are just as good as premium or expensive alternatives for hair care, skin care and cosmetics.

“While price and brand continue to be a major purchase decision factor, prior experience is also a key driver,” Sethi said. “Whether it’s a free product sample or the recommendation from a friend, prior experience plays a critical role in the health and beauty product category. More and more companies are realizing this, with sample giveaways and a greater focus on word of mouth marketing efforts.”

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