BEAUTY CARE

La Roche-Posay’s newest formula helps treat, prevent skin redness

BY Antoinette Alexander

NEW YORK — La Roche-Posay is launching in March its new Rosaliac AR Intense Localized Redness Intensive Care, which reduces visible redness and irritation, and is suitable for rosacea-prone skin.

The formulation not only reduces visible redness but also can help prevent the progression of redness. Most redness-prone skins have a compromised skin barrier and can be highly reactive to environmental factors and traditional skin treatments. Rosaliac AR Intense Localized Redness Intensive Care is formulated free of potentially irritating ingredients/preservatives and sealed airtight in a 100% hermetic package. Twenty-four hour hydration helps rebuild a compromised barrier; instant light-diffusing formula neutralizes redness on contact.

The formulation is free of preservatives, parabens, fragrance, alcohol, colorant and lanolin. It is tested on erythematotelangiectatic (with redness and the appearance of small blood vessels) skin and subjects with atopic (hypersensitive) skin. With a patented high-protection, ultra-hermetic packaging — developed by La Roche-Posay laboratories with a pharmaceutical pump specialist — the product boasts zero contamination, oxidation, dry residue or waste, the company stated.
 
Rosaliac AR Intense Localized Redness Intensive Care serum has a suggested retail price of $39.95 and can be purchased at select physicians’ offices, select CVS/pharmacy, Ulta, Walgreens and Duane Reade locations beginning in March 2012.

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Dr. LeWinn by Kinerase launches Facebook sweepstakes

BY Antoinette Alexander

NEW YORK — Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

Beauty mavens are encouraged to visit the brand’s Facebook page and choose their favorite diffusion line fashion designer for a chance to win. The winner will attend a fashion show at Lincoln Center, receive a consultation with a celebrity stylist and receive a two-night stay at the Empire Hotel.

The beauty brand is available in select Walmart and Walgreens stores, as well as in all Duane Reade locations.

Kinerase has a long history of creating high-end skin care products for both the physician and prestige channels, with some of the products in the core collection priced at well over $100. The Dr. LeWinn by Kinerase collection brings for the first time to mass Kinerase’s exclusive clinical strength Kinetin, as well as such ingredients as SNAP-8 peptide, osilift and eyeseryl.
 

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Larenim Mineral launches hyaluronic acid serum featuring a dual-source approach

BY DSN STAFF

NEW YORK — Larenim Mineral has announced the launch of its new skin care product Larenim hyaluronic acid serum. 

Although the beauty company is not the first to market a product with an HA serum, it has some features that, according to the company, make it stand out from others.

The Larenim hyaluronic acid offers a dual-source approach. It blends two forms of hyaluronic acid: Sodium hyaluronate and low molecular weight hyaluronic acid. The smaller molecule size of low molecular weight HA is the serum’s unique feature, the company stated. Smaller molecules are more absorbable. The serum is a lightweight, water-based moisturizer and it falls under the vegan arena.

The new serum is priced at $26. Larenim products are sold in more than 900 beauty stores around the country.

 

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