BEAUTY CARE

La Roche-Posay launches call to action ‘Skinchecker’ campaign

BY Antoinette Alexander

NEW YORK — La Roche-Posay has launched Skinchecker, a new campaign aimed at empowering every individual to play a proactive role in the skin cancer screening process, in response to the findings of an international study.

La Roche-Posay partnered with global survey organization Ipsos to uncover sun safety behavior worldwide and where the U.S. stands from a global perspective. The international study looked into the protection habits, attitudes toward the sun, risk factors and screening behaviors associated with sun exposure.

The study showed that, although there is a global awareness of the dangers, there is a gap in behavior: even though 92% of the worldwide population is aware that unprotected sun exposure can cause health problems, 52% have never had their moles checked by a dermatologist.
 
The worldwide survey, conducted in 23 countries, on more than 19,000 men and women aged 15 to 65 found that although people are aware of the risks of developing skin cancer when exposed to the sun, just 1-in-2 of those questioned has ever consulted a dermatologist for a mole screening, and 1-in-4 of them has never even checked their own moles on their body. Overall, Americans were found to have slightly better sun safety habits and awareness compared with other countries. 

In terms of knowledge of risks related to sun exposure, Americans fall in line with the average, but there is one risk factor that requires more education: only 65% believe the number and size of moles is an indicator for skin cancer compared with the worldwide average of 72%. When it comes to looking out for loved ones, La Roche-Posay found that although two-thirds of people say they do more for the health of others than themselves, only one-third has ever told someone close to them to have their skin checked.  

In response to the survey, La Roche-Posay has launched Skinchecker. With the power of loved ones in mind, Skinchecker was ignited as a way to get people involved as spot checkers.

La Roche-Posay’s Skinchecker platform will live on the La Roche-Posay website and will include tips on how to become a skin checker to quickly identify a potential problem and encourage them to go see a dermatologist as soon as possible. Skinchecker will be supported internationally within every country La Roche-Posay is available.
 
 
 
 
 
 
 

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Adweek: Neutrogena goes digital for this year’s Earth Month campaign

BY Antoinette Alexander

 

NEW YORK — Johnson & Johnson’s Neutrogena Naturals is bidding adieu to TV advertising for its annual Earth Month campaign and is going all digital, according to a report by Adweek.

This year, the brand is reportedly launching a digital-only campaign that promotes water conservation and a new line of makeup wipes, Adweek reported. The campaign will feature Neutrogena Naturals spokesperon Kristen Bell, as well as a beauty vlogger and bloggers.
 

The campaign centers around the #WipeforWater hashtag on Twitter and Instagram, according to the report.

This year also marks the first year that the beauty brand will leverage social media to garner charitable financial donations for Earth Month.
 

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Revlon takes its ‘Love Is On’ movement on the road

BY Antoinette Alexander

 

NEW YORK — Revlon is spreading the love by brining its beauty experience to select cities across the United States via its Love is On Pop-Up Shop.

Kicking off April 3, Revlon is taking the Love Is On movement on the road with the Revlon Love Is On Pop-up Shop, which will feature everything consumers need to prepare them for the endless possibilities of love, including: personalized makeovers and manicures using Revlon’s new product launches. It will also feature one-on-one consultations with Revlon’s expert beauty advisors who will customize the perfect palette and a sample bar where attendees can test products prior to purchase.

Revlon will also incorporate its #LOVEISON social campaign, inviting consumers to have their photo taken at the pop-up shop’s Love Is On photo booth and share on social media with fans and followers. By using the hashtag #LOVEISON, their photo has the chance to be featured on the Revlon Global Love Beacon in NYC’s Times Square.

The Revlon Love Is On Pop-Up Shop will be inspiring love in the following cities:
April 3-5 – Dallas, Texas – Deep Ellum Arts Festival
April 10-12 – Atlanta, Ga. – Atlantic Station
April 22-23 – New York – Times Square
April 29 – Boston – Faneuil Hall Marketplace
May 3 – Boston – May Fair at Harvard Square
May 16-17 – New York – Times Square
June 25-27 – Minneapolis – Twin Cities Jazz Festival
July 10-12 – Chicago – Taste of Chicago
 

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