BEAUTY CARE

La Roche-Posay kicks off second annual SOS – Save Our Skin campaign

BY Allison Cerra

NEW YORK — La Roche-Posay once again is looking to inform Americans about the dangers of UV rays and the importance of sun safety with its second annual awareness campaign.

The company’s SOS – Save Our Skin campaign will focus on education and the importance of routine skin checks through viral and grassroots components. To promote education, more than 8,000 kits that contain all the tools to educate patients regarding a proper skin check will be distributed to dermatologists, the company said.

La Roche-Posay also will launch the new "My UV Check" iPhone application as part of its viral campaign component, which will provide an index for the day’s UVA and UVB exposure in the user’s location, as well as educate and alert users of the dangers of UVA and UVB exposure and more.

Additionally, as part of the campaign’s grassroots component, La Roche-Posay will make a grant of $750,000 to the Women’s Dermatologic Society over a three-year period to support the WDS Play Safe in the Sun campaign.

La Roche-Posay also noted that while the campaign again will live on the SOS – Save Our Skin website, SOSsaveourskin.com, there also will be a new Facebook page, which will communicate the mission and details of the ongoing public awareness campaign.

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Softlips debuts new look, kicks off campaign

BY Allison Cerra

ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.

Softlips’ package update includes a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."

The "Softlips. So You." television campaign launched May 2 in select markets nationwide and nationally on the brand’s Facebook, Twitter and YouTube channels. The new broadcast and print ads, The Mentholatum Co. said, capture the fresh new essence of the Softlips brand and will be supported with a completely updated website, as well as special social media efforts, including video content with top beauty experts and a national sweepstakes.

Softlips products currently are available in the lip care section of the cough-cold aisles of food, retail and drug stores nationwide, as well as Ulta stores nationwide.

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Nair encourages consumers to nix the blade with new products

BY Allison Cerra

PRINCETON, N.J. — Nair is enhancing the hair-removal experience with new products.

New to the Nair lineup are milk and honey roll-on wax, cool gel and Nair for Men Shower Power.

Inspired by the beauty ritual of Mediterranean women, the milk and honey roll-on wax is an easy-to-use microwavable wax for legs and body that provides long-lasting smoothness, Nair said.

As the brand’s first translucent depilatory gel, Nair cool gel removes hair from legs and the body using advanced technology, while offering a unique cooling sensation and fresh, clean scent.

Nair for Men Shower Power is an in-shower depilatory system that makes body hair removal more convenient without the bumps and cuts of shaving, and features a masculine scent, the company said.

"Nair continues to bring our global hair-removal expertise to the category with innovative products that match consumer needs," said Stacey Feldman, VP marketing for the Nair brand at Church & Dwight. "Our new 2011 products feature improved scents and new technologies to make home hair removal easy and convenient for both women and men."

The latest products from Nair are available on store shelves nationwide.

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