BEAUTY CARE

La Roche-Posay donates sunscreen to The Skin Cancer Foundation

BY Antoinette Alexander

NEW YORK Skincare brand La Roche-Posay has donated hundreds of its Anthelios SX Daily Moisturizing Cream with SPF 15 to The Skin Cancer Foundation to be distributed in communities nationwide.

“With the prevalence of skin cancer being what it is today, it’s more important than ever to protect ourselves daily from the harmful effects of the sun,” stated Yannick Raynaud, GM of La Roche-Posay. “By partnering with The Skin Cancer Foundation, we want to show that we are just as committed to education and promotion of skin cancer awareness as we are to the research and development of our products.”

According to The Skin Cancer Foundation, skin cancer is the most common form of cancer in the United States, with more than 1 million skin cancers diagnosed annually. Of those diagnosed cases, about 65% of melanoma cases and about 90% of nonmelanoma cases are associated with exposure to UV radiation from the sun.

In honor of National Sun Safety Week on June 1 to 7, La Roche-Posay sent 100 pieces of its Anthelios SX Daily Moisturizing Cream to Missouri’s Putnam County Health Department and Schuyler County Health Department to be distributed throughout both communities. In addition, the brand sent 400 pieces of Anthelios SX to Mission Viejo, Calif., for a June 6 Relay for Life event, benefiting the American Cancer Society; and 300 pieces to Bridgewater, N.J.-based Baker & Taylor publishing house to distribute during its Summer Safety event on June 11.

Anthelios SX Daily Moisturizing Cream with SPF 15 is a daily moisturizing cream that protects against both UVA rays — which lead to skin aging, and account for up to 95% of the UV radiation reaching the Earth’s surface — and UVB rays, which can lead to burning and the development of cancer. The formula contains Mexoryl SX, a stable and organic sun filter. It also contains a combination of Octocrylene and stabilized Avobenzone (Parsol 1789), patented by L’Oreal.

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Queen Latifah teams up with Parlux Fragrances

BY Antoinette Alexander

NEW YORK Queen Latifah, the inspiration behind CoverGirl’s Queen Collection, is among the latest celebrities to launch a signature fragrance.

The fragrance, developed in partnership with Parlux Fragrances, is expected to hit U.S. department stores in the fall before rolling out internationally.

According to reports, the Queen by Queen Latifah collection will include eau de parfum spray in two sizes, 3.4 oz. for $59 and 1.7 oz. for $49, a body lotion for $35 and a body butter for $40.

Parlux Fragrances’ portfolio also includes fragrances backed by Jessica Simpson and Paris Hilton.

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Mack Elevation Forum to focus on growth through co-creation, strategic alignment

BY Anna Mcgrath

ELMHURST, Ill. Mack Elevation Forum, an up-and-coming sales strategy and business development training firm founded by Dan Mack, will be conducting its next Elevation Forum meeting Sunday, June 28, at Seaport Hotel in Boston.

Barbara Zamudio, VP merchandising for ULTA Beauty; Rob Kautz, industry merchandising and category management veteran; and Dan Mack are all scheduled to speak at the event.

Discussions will include such topics as beauty and health convergence in the new economy, possible tactics to improve senior retail executives’ performance and ways of optimizing and developing business through customer co-creation, among others.

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