HEALTH

Kuchta named Pharmavite evp, chief marketing officer

BY Michael Johnsen

NORTHRIDGE, Calif. Pharmavite, manufacturer of Nature Made vitamins, minerals, herbs and dietary supplements and SoyJoy whole soy bars, announced today the promotion of Gary Kuchta to executive vice president and chief marketing officer, effective immediately.

“Gary’s extensive experience in building world-class consumer brands aligns perfectly with our growth objectives,” stated Connie Barry, Pharmavite president and chief executive officer. “His demonstrated thought-leadership, combined with his dedication and commitment to the continued growth and vitality of Pharmavite, will serve to solidify Pharmavite as an industry leader committed to offering high-quality, science-based products.”

In this new position, Kuchta will lead the company’s strategic marketing initiatives and will report to Barry.

He previously served as Pharmavite’s vice president of marketing—new products/innovation.

Prior to joining Pharmavite in 2006, Kuchta served as marketing director at Unilever, where he was responsible for the Dove, Suave, Sunsilk, Thermasilk and Finesse businesses in the U.S.

Kuchta holds a Masters of Business Administration from the University of Chicago and an undergraduate degree in Economics from the University of Notre Dame.  He will continue to be based at Pharmavite’s headquarters in Northridge, California.

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Intlekofer resigns at Nutrition 21

BY Michael Johnsen

PURCHASE, N.Y. Nutrition 21 on Friday announced that Paul Intlekofer has resigned as chief executive officer and as a director of the company.

“We thank Paul for the many years of service that he has given to the company, and appreciate his desire to work in the vicinity of his home in Baltimore,” stated John Gutfreund, the company’s chairman. “He will serve as a consultant to the company.”

Gerard Butler and Michael Fink have been elected to serve as interim co-chief executive officers.

Both Butler and Fink were previously executives at Prestige Brands Holdings and Block Drug Company.

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FDA launches updated Web site

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration this week unveiled a new Web site—a Web site that features a “layered” approach that enables FDA surfers to find information quickly.

“Structure is improved to provide for easy scanning; content is presented in plain language to make it more understandable,” the FDA stated in introducing the new Web format. “In a nutshell, we listened to you. We tested the usability of our Web site by asking our key audiences. We sampled more than 188 consumers, healthcare professionals and industry representatives and other audiences. … This usability data pointed us to improvements to make the home page easier and more satisfying to use.”

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