Kroger’s private-label brand Mirra expands
CINCINNATI Kroger recently introduced its private-label and beauty care brand Mirra, and according to an Associated Press report, has more than doubled its number of store-brand beauty items. The retailer also plans to launch additional items this fall and next year.
As reported in March by Drug Store News, Kroger’s Mirra brand is geared toward “family-focused women seeking effortless beauty.” Mirra combines natural ingredients with the latest science to meet three different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out. The collection includes products for hair, skin and body.
The grocer currently offers more than 20,000 store-brand items, with fewer than 100 being under the Mirra brand, the AP reported. That number, however, is up from 41 three months ago. Kroger CEO David Dillon has identified health and beauty as an underdeveloped area among it store brands, the AP reported.
Derma e expands portfolio
SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products with distribution in such retailers as Wegmans, H-E-B, Whole Foods and Fred Meyer, has added five new products to its portfolio.
Building on its hyaluronic acid line of products, the new Hyaluronic hydrating facial cleanser and Hyaluronic hydrating mask are designed to deliver deep moisture and replenish dry, aging skin.
Derma e also has launched three new products to complement its vitamin A product line: vitamin A glycolic facial cleanser, vitamin A glycolic facial toner and vitamin A glycolic facial scrub. Vitamin A is known for its cellular renewal properties and these new formulas promise to help speed up exfoliation to reveal younger, plumper skin. Enriched with glycolic acid and detoxifying marine plant extracts, these mildly purifying products are designed to leave the complexion fresh, bright and radiant.
P&G to roll out eco-friendly packaging for beauty brands
CINCINNATI Procter & Gamble has announced plans to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, Covergirl and Max Factor brands.
The pilot packaging program will be rolled out globally over the next two years, with the first products slated to be on shelf in 2011.
Sugarcane-derived plastic is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum. The process transforms sugarcane into a high-density polyethylene plastic, a type commonly used for product packaging. It remains 100% recyclable in existing municipal recycling facilities.
P&G will source the sugarcane-derived plastic from Braskem SA, which manufacturers the material using ethanol made from sustainably grown Brazilian sugarcane.
“This innovation is truly consumer-driven. As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful,” stated Gina Drosos, group president of P&G Beauty. “With this new packaging innovation, women can have confidence that their favorite brands are helping to make a difference.”