Kroger’s private-label brand Mirra expands
CINCINNATI Kroger recently introduced its private-label and beauty care brand Mirra, and according to an Associated Press report, has more than doubled its number of store-brand beauty items. The retailer also plans to launch additional items this fall and next year.
As reported in March by Drug Store News, Kroger’s Mirra brand is geared toward “family-focused women seeking effortless beauty.” Mirra combines natural ingredients with the latest science to meet three different needs: Daily – routine personal care; Renew – a rejuvenating time out; and Inspire – quick transformations for a night out. The collection includes products for hair, skin and body.
The grocer currently offers more than 20,000 store-brand items, with fewer than 100 being under the Mirra brand, the AP reported. That number, however, is up from 41 three months ago. Kroger CEO David Dillon has identified health and beauty as an underdeveloped area among it store brands, the AP reported.
Derma e expands portfolio
SIMI VALLEY, Calif. Derma e Natural Bodycare, a maker of natural skin care products with distribution in such retailers as Wegmans, H-E-B, Whole Foods and Fred Meyer, has added five new products to its portfolio.
Building on its hyaluronic acid line of products, the new Hyaluronic hydrating facial cleanser and Hyaluronic hydrating mask are designed to deliver deep moisture and replenish dry, aging skin.
Derma e also has launched three new products to complement its vitamin A product line: vitamin A glycolic facial cleanser, vitamin A glycolic facial toner and vitamin A glycolic facial scrub. Vitamin A is known for its cellular renewal properties and these new formulas promise to help speed up exfoliation to reveal younger, plumper skin. Enriched with glycolic acid and detoxifying marine plant extracts, these mildly purifying products are designed to leave the complexion fresh, bright and radiant.
New Lierac Paris eye makeup remover strengthens eyelashes
NEW YORK Lierac Paris, which is manufactured and distributed by Ales Group USA, has developed the new Diopti Demaq gentle eye makeup remover that strengthens eyelashes.
The product, priced at $24, will be available beginning in September at European skin care centers at select CVS/pharmacy and Duane Reade locations.
The active ingredients include:
- Floral waters of rose and cornflower to purify and refresh;
- Linden and mallow extracts to calm and soften with anti-inflammatory properties;
- Keratin and vitamin B5 to protect lashes and boost growth; and
- Glycerin and fucogel to hydrate.
Diopti Demaq is paraben-free and contains no added fragrances, artificial colors or phenoxyethanol. It also is alcohol-free and safe for sensitive skin and contact lens wearers.